DesignStudio and Eucalyptus are pushing the boundaries of healthcare design

Australia – Digital healthcare company Eucalyptus has partnered with DesignStudio to craft a brand identity for its latest men’s health initiative, Compound.

A data-driven performance optimisation and preventative health tool, the name Compound was chosen to reflect the impact of long-term consistent positive action on health and fitness.

DesignStudio also wanted to reflect the symbiosis of tradition and modernity that informs Compound’s values through the brand’s logo and typography, visually translating the initiative’s aspirations to revolutionise Australian men’s healthcare.

Other aspects of branding play on Compound’s clinical grade diagnosis system, using image treatments reminiscent of x-ray scans and futuristic, fluorescent tones. The branding also includes personal touches, such as 3D user headshots and user-created versions of the brand name in a nod to the individualised nature of the Compound experience.

For more of the latest global design futures, check out our Design topic on LS:N Global.