The Rewild Body Block by Haeckels, Pangaia and C16 Biosciences, UK and US
The Rewild Body Block by Haeckels, Pangaia and C16 Biosciences, UK and US
The Rewild Body Block by Haeckels, Pangaia and C16 Biosciences, UK and US
UK – In a joint effort, Haeckels, Pangaia and C16 Biosciences have developed a soap, swapping palm oil for a ground-breaking blend formulated with torula oil.
The Rewild Body Block is a collaboratively crafted innovative product, designed as a better-for-the-planet alternative to palm oil-based soap. To make the palmless torula oil soap possible, British future-forward beauty brand Haeckels has teamed up with materials science company Pangaia and New York-based climate tech start-up C16 Biosciences.
The bio-designed proprietary palm oil substitute harnesses the power of naturally occurring microorganisms and fermentation. Haeckels then manufactures the soap in its UK lab in Margate, mixing the blend with seaweed extract from local shores and natural ingredients such as aloe vera, mandarin peel and vetiver root. Given real palm has a destructive impact on the planet, the palmless soap bar is ironically infused with natural oils that mimic the smell of rainforests burning down.
In our Neo-collectivism macrotrend, we explored how brands such as Haeckels and Pangaia are shunning individualism in favour of alliances that are favouring empathy and community.
Strategic opportunity
As consumers collectively direct their spending towards businesses that participate in positive societal progress, consider how your brand can promote civic collectivism by partnering with cross-sector ventures and even competitors
