Stat: Handbag usage is in freefall among young American women
Stat Thumbnail

Stat: Handbag usage is in freefall among young American women

New data suggests that young women prefer being hands-free when they are out and about, a generational shift threatening to cause a slowdown in the handbag market.

Article/29740 449
Stone & Mason, UK Stone & Mason, UK

US – New data suggests that young women prefer being hands-free when they are out and about, a generational shift threatening to cause a slowdown in the handbag market.

Consumer behaviour analytics company Circana has explored the strengths and pain points of the market in new research, which uncovered growing generational differences. Among younger consumers, sales of bags have dropped by 2% in the past year, compared with a 7% rise among older shoppers in the same period. Data suggests that not only do American 18–34-year-old women purchase fewer bags, six in 10 do not carry handbags outside of school or work.

What can the sector learn from this? Despite a cooldown, certain styles are on the rise within this group – think totes (+11%), belt bags (+56%) and lifestyle backpacks (+7%). Earlier this year, a belt bag from Japanese high street brand Uniqlo even made its way to the Lyst Index, a ranking usually dominated by high fashion luxury products. The it-bag is certainly not dead, but manufacturers need to future-proof their strategies and make space for the very functional and fashionable styles that appeal most to Generation Z.

Strategic opportunity

Targeting Gen Z doesn’t have to entail neglecting your main consumer base. Audit your consumers’ tastes, preferences and lifestyle to develop lines with cross-generational appeal

Discover More News
Chanel’s le19M brings Parisian craftsmanship to Tokyo

News

Chanel’s le19M brings Parisian craftsmanship to Tokyo

Chanel’s le19M has landed in Tokyo with La Galerie du 19M Tokyo, an exhibition that unites Parisian artisans and Japanese craftspeople in a celebra...
Luxury : Fashion : Design
Healf 2025 explores the future of wellness, longevity and human potential

News

Healf 2025 explores the future of wellness, longevity and human potential

Held at London’s 180 Studios from 3–5 October, Healf 2025 brought together the leading voices in health and science to explore the future of w...
Global Events : Health And Fitness : Men's Health
Stat: Cognitive difficulties rising sharply among young American adults

News

Stat: Cognitive difficulties rising sharply among young American adults

A new study published in Neurology reveals a significant increase in self-reported cognitive difficulties among US adults, particularly those under...
Stats : Stat : Statistic
Future Château launches mid-strength wines at Selfridges

News

Future Château launches mid-strength wines at Selfridges

Future Château, the new wine brand from author Tom Benn, is launching at Selfridges in October 2025 with a debut range of premium 5% ABV wines desi...
Drinks : Retail : Food
OpenArea reframes nature as cultural canvas with new London festival

News

OpenArea reframes nature as cultural canvas with new London festival

OpenArea, the brainchild of cultural strategist Ollie Olanipekun, transformed Camley Street Nature Reserve in King’s Cross into a vibrant hub of ar...
Nature : Food : Design
Stat: Americans push back against tipflation

News

Stat: Americans push back against tipflation

Tipping fatigue is intensifying across the US, with 65% of consumers saying they are tired of tipping – up from 53% in 2023, according to Popmenu’s...
Retail : US Market : Hospitality
Lancôme opens luxury retreat space and cafe in Doha airport

News

Lancôme opens luxury retreat space and cafe in Doha airport

Lancôme has unveiled Café de la Rose inside Doha’s Hamad International Airport, its first travel retail café and only the second globally.
Retail : Beauty : Travel
Foresight Friday: Rose Coffey, senior foresight analyst

News

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Foresight Friday : Fashion : Beauty
Stat: Americans turn to travel to connect with loved ones

News

Stat: Americans turn to travel to connect with loved ones

A new survey from Hyatt’s Inclusive Collection reveals Americans are craving more meaningful time with loved ones, and travel is emerging as a key ...
Travel : Statistic : Optimised Odysseys
Toyota opens Woven City as a living lab for future lifestyles

News

Toyota opens Woven City as a living lab for future lifestyles

Toyota has opened its experimental Woven City at the base of Mount Fuji, creating a testbed where residents live alongside prototypes of emerging t...
Technology : Design : Toyota
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN