News 11.04.2023

Need to Know

Daylesford’s owner opens luxury temple for wellness fiends, Lizzo brings gender-affirming lingerie to Yitty and why Gen Z’s clean habits are costing the British government £14bn.

Daylesford's owner opens luxury temple for wellness fiends

The Club by Bamford, UK
The Club by Bamford, UK
The Club by Bamford, UK

UK ­– From the founder of Daylesford farms, The Club by Bamford is a health complex boasting a next-level wellness line-up, from a medical concierge service to red light therapy rooms. The space is intended for wealthy wellness fiends who wish to indulge in a 360-degree wellbeing experience combining health, relaxation and fitness.

The membership, which can cost up to £15,000 ($18,000, €17,000) a year, gives access to a profusion of amenities and niche services and treatments. Think restorative sub-zero cryotherapy chamber, ice plunges, nutritionist-vetted nibbles or the Free Range Farm Fitness training, an outdoor workout comprising tyre-flipping, rope-climbing and log-lifting. The luxury club has partnered with medical concierge service Effect Doctors to provide on-site science-led wellness services in a spa-like space. Members are offered a doctor-led full body and blood analysis, IV drips and intramuscular boosters.

This super-luxe members’ club signals that the future of wellness is holistic and focuses on longevity-boosting, with medical-grade services performed in a luxurious environment.

Strategic opportunity

Spaces like The Club by Bamford, where like-minded members gather, is an opportunity for businesses to tap into the in-house community to introduce a targeted service or product

Lizzo brings gender-affirming lingerie to Yitty

Yitty, US Yitty, US
Yitty, US Yitty, US

US – Grammy Award-winning singer and body-positive activist Lizzo is adding a gender-affirming range to her shapewear brand Yitty, launched in partnership with athleisure-wear e-tailer Fabletics in 2022. To celebrate International Transgender Day of Visibility the following day, on 30 March 2023 the musician announced plans to launch Your Skin, a new collection featuring a binder top and a tucking thong to her inclusive range available in sizes XS to 6X.

‘Yitty believes in radical self-love for people of all gender identities – including the trans, non-binary, gender-fluid and gender non-conforming communities that have been chronically underserved,’ the brand wrote in a statement. Following the announcement, trans-owned gender-inclusive garment brand Urbody criticised Lizzo and Yitty for allegedly ordering products and asking them to attend a meeting before using Urbody’s designs for R&D without credit or remuneration.

We previously looked at why the lingerie sector must evolve for Gen Z, given younger consumers don’t all find sculpted bodies clad in skimpy lingerie aspirational.

Strategic opportunity

To appeal to the queerest generation in history, the fashion industry has to invest in gender-affirming apparel and accessories, from adaptive lingerie and sportswear to size-inclusive shoes and jewellery

YouTube to live-stream Coachella music festival for the first time

US – YouTube has announced it is going all in on its 2023 coverage of the infamous Coachella Valley Music and Arts Festival. The platform will live-stream the California-based festival in full for the first time across six separate feeds.

YouTube has partnered with the iconic festival for 11 years and streamed from half of its stages in 2022. This year’s Coachella features performances from over 150 artists and has a history-making line-up with 100% of the headliners being performers of colour, including Bad Bunny, Blackpink and Frank Ocean.

Coachella takes place across two weekends in April (14–16 and 21–23) and will be live-streamed on Coachella’s YouTube Channel.

In Live Commerce Opportunities in the US, we discussed how live-streaming can be considered a customer acquisition and management tool. While direct live-stream commerce may not yet be as popular in Western markets, live-streamed entertainment events can be used to engage US consumers and drive e-commerce sales.

Anitta’s debut at Coachella shone a spotlight on favelas, sparking a social media frenzy, US

Strategic opportunity

With digital video set to surpass television viewing in 2023, legacy offline entertainment brands should partner with digital platforms to create new ways of experiencing live events while generating ad revenues

Stat: Gen Z’s clean habits are costing the British government £14bn

Feel Good Marketplace by Woo, UK Feel Good Marketplace by Woo, UK

UK – Gen Z’s smoking and drinking habits are so behind those who came before them that they collectively cost the British government £14bn ($17.5bn, €15.8bn) in lost tax revenue. As Gen Z replace cigarettes with vapes and alcohol with low- to no-booze alternatives, the decline of the so-called sin taxes on tobacco and alcohol over the past few decades has left a significant hole in the UK treasury.

According to Bloomberg, the UK government would have received an additional £9.3bn ($11.6bn, €10.5bn) in revenue from tobacco transactions and £4.7bn ($5.9bn, €5.3bn) from alcohol if it had received a consistent level of income from those taxes since 2002. Tobacco now accounts for just 1% of total public sector revenue, down from 1.9% two decades ago, and alcohol brings in 1.3%, down from 1.7%.

As discussed in our Sober Bars report, the younger generation is increasingly moving away from the pressure to drink alcohol – instead prioritising their physical and mental wellbeing.

Strategic opportunity

Gen Z consumers will expect the places they enjoy visiting to adapt to their generational habits. How can you recreate the atmosphere and mood of a place designed for drinking and socialising without the need for alcohol and cigarettes?

Previous News Articles
Cannes Lions 2025: Harnessing the power of K-pop and why laughter is a KPI

News

Cannes Lions 2025: Harnessing the power of K-pop and why laughter is a KPI

On the penultimate day of Cannes Lions, a panel comprising Korean experts from music label Starship Entertainment, Publicis and Pepsico dived into ...
Global Events : Pop Culture & Media : Cannes Lions 2025
Foresight Friday: Seyi Oduwole, foresight analyst

News

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Foresight Friday : Ice Cream : Ice-cream
Stat: Consumers shift loyalty to brands that absorb tariff costs

News

Stat: Consumers shift loyalty to brands that absorb tariff costs

As new tariffs drive up import costs, a wave of price sensitivity is forcing retail leaders to rethink their strategies. 
Stat : Statistic : US Economy
 Cannes Lions 2025: Elf Beauty’s recipe for co-creation and Unilever wants to make marketing sassy

News

Cannes Lions 2025: Elf Beauty’s recipe for co-creation and Unilever wants to make marketing sassy

Day three of Cannes Lions 2025 featured panels on everything from Chinese social media to late-night tv and YouTube’s 20th anniversary.
Global Events : Pop Culture & Media : Beauty
Heineken 0.0 partners with F1 The Movie to champion moderation in the fast lane

News

Heineken 0.0 partners with F1 The Movie to champion moderation in the fast lane

Heineken 0.0 has been named an official partner of F1 The Movie, a collaboration with Apple Original Films and Warner Bros.
Heineken : Food And Drink : F1
Stat: Gen Z turn to social media before search engines

News

Stat: Gen Z turn to social media before search engines

Social media platforms are fast becoming the primary gateway to online discovery for younger consumers, according to Sprout Social’s latest Q2 2025...
Stat : Statistic : Social Media
Cannes Lions 2025: Mustafa Suleyman on AI ‘garbage’ and why trust will set brands apart

News

Cannes Lions 2025: Mustafa Suleyman on AI ‘garbage’ and why trust will set brands apart

On day two of the festival, Serena Williams was announced as Reckitt’s first entrepreneur-in-residence.
Global Events : Technology : Pop Culture & Media
eBay and Small Business Britain back UK’s side-hustle economy

News

eBay and Small Business Britain back UK’s side-hustle economy

As side hustling cements itself as the UK’s dominant route into entrepreneurship, Small Business Britain and eBay have launched a free six-week onl...
EBay : Small Business Britain : Side Hustle Economy
Stat: Global worries increase as crime rises, but Canadian optimism at three-year high

News

Stat: Global worries increase as crime rises, but Canadian optimism at three-year high

The latest Ipsos What Worries the World survey, spanning 30 countries, reveals a shifting global mood, but Canadians are showing signs of renewed o...
Canada : Selling Happiness : Stat
Cannes Lions 2025: Unshittifying the customer experience and the future of Duolingo

News

Cannes Lions 2025: Unshittifying the customer experience and the future of Duolingo

The 72nd edition of Cannes Lions marks a return to the French Riviera with a programme featuring major names in marketing and branding. LS:N Global...
Pop Culture & Media : Global Events : Cannes Lion 2025
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN