UK – The BBC’s learning platform Bitesize has launched a new video campaign with humorous clips to warn students not to use unverified user-generated content when revising for exams. Don’t Learn Off Randoms was launched before exam season, when students are most likely to turn to the internet to assist with their revision.
Owing to the proliferation of user-generated platforms and the increased dissemination of misinformation, students are likely to use false or unverified information in their exams. BBC Bitesize – an exam board-approved platform – developed the campaign with the help of the in-house agency BBC Creative. The shorts, directed by Danish film-maker Bine Bach Damsgård, are being rolled out on young consumers’ favourite social media platforms, including TikTok and YouTube.
In The Zalpha Reckoning, we looked at how this youngest generation are the most digitally native, yet they are not immune to online misinformation.
Strategic opportunity
To reach Generation Zalpha, brands must consider out-of-the-box narratives and campaigns that include absurd humour and aesthetics