Spain – Conscious fashion brand Ecoalf and Nagami, a design studio specialising in sustainable architecture, have opened a 90-square-metre store made entirely of 3D-printed recycled plastic.
The stunning installation in Las Rozas Village, Madrid, takes customers into a glacier-inspired space with walls, shelves and display tables made from 3.3 tonnes of plastic. Ecoalf incorporated its sustainable fashion, accessories and footwear lines into the room. The designers aim to raise awareness of how 75% of all areas covered by glaciers have melted due to rising temperatures over the past 50 years.
‘3D printing allows us to bring unimaginable spaces to life. The latter are produced locally not only by using recycled materials, but by establishing production chains that are cleaner, more sustainable and flexible. This is already a reality,’ says Manuel Jiménez García, co-founder and CEO of Nagami.
In Hyperphysical Stores, we analyse how retailers rethink bricks-and-mortar stores to make them engaging, sensorial and memorable. Ecoalf is taking this further with an innovative, awe-inspiring and inherently political shopping experience.
Strategic opportunity
The science of 3D printing large-scale products from sustainable raw materials like plastic waste presents endless opportunities for anyone from new retailers to the housing market