US – Netflix is ramping up its commitment to sustainability by joining General Motors’ Everybody In initiative and pledging to increase the presence of electric vehicles (EVs) in its tv shows and films. The car company launched its campaign in 2021 in order to pioneer an all-electric future for the automotive industry – inviting brands and businesses across all industries to join its movement.
As part of its pledge, Netflix will instruct its creators to incorporate EVs into their stories, with General Motors’ EVs already set to appear in leading productions like Love is Blind, Queer Eye, and Ustable over the next year.
The brands kicked off their partnership with an advert starring Will Ferrell broadcast during the Super Bowl final. It featured the actor comically entering the world of popular Netflix shows in GM EVs, including Squid Game to show viewers where the initiative would make sense, and Bridgerton to reassure Netflix watchers that they won’t be including the cars where they don’t naturally fit.
In Neo-collectivists, we’ve observed that community and cooperation are increasingly important resources for consumers in building engaged and ecologically healthy futures. This partnership by industry leaders illustrates the sharing, caring and collaborating they seek to be motivated by.
Burnt out on woe, consumers need engaging and energising when it comes to tackling sustainable issues. From comedic campaigns to unexpected collaborations, they’re looking to brands to inspire and lead with optimism when thinking about the future.