Daily Signals 13.02.2023

Signals

Diptyque's homewares tap trad-luxe trend, Self Space launches therapist-led slow dating events and young Americans go to social media for money advice.

Diptyque's Simple Objects collection taps into trad-luxe homewares trend

Simple Objects by Diptyque in collaboration with Sam Baron, France
Simple Objects by Diptyque in collaboration with Sam Baron, France
Simple Objects by Diptyque in collaboration with Sam Baron, France

France – Luxury fragrance brand Diptyque has collaborated with designers, artists and craftsmen on a homewares collection that taps into a growing trad-luxe direction.

The Simple Objects range was created with the materials the brand uses to make its candles: wood, wax, ceramics and glass. Items including candleholders and elaborate matchholders are mostly oval-shaped in reference to Diptyque’s iconic logo. ‘Although simple in shape and conception, the candle calls for some serious savoir-faire,’ says Diptyque.

The pieces are intended to be displayed throughout the home, from table spaces to mantlepieces. We’ve recently seen in Topline Tableware how luxury tableware is rising in popularity among younger consumers. Home is a place for expression and they look for pieces that feel unique enough to elevate their everyday moments – and embed reassuring rituals.

Strategic opportunity

Offer consumers products that make them feel indulgent – and which remind them home is more than merely a functional place but also a space for relaxation, expression and joy

Self Space’s response to modern dating woes is therapist-led slow dating

UK – Self Space, a progressive therapy provider, has decided to do a little more for its clients than bear witness to dating misfortunes and pick up the pieces, with the introduction of a speed dating event led by therapists.

Self Space therapists regularly hear about the trials and tribulations of modern dating, which inspired the company’s new concept, a slow dating event, dedicated to swipe-fatigued singles who want to embrace a mindful approach to dating. Conveniently launching shortly after Valentine’s Day, the event kicks off with heterosexual meetings, with LGBTQ+ and friendship-centred events in the works.

During the event, attendees can expect therapist-led sessions and group workshops, relieving the one-to-one pressures of conventional speed dating. Self Space’s founder Jodie Cariss describes this initiative as an alternative to the ‘swipe and dispose’ dating culture, encouraging connections that go beyond surface level and outlast the first ‘ick’.

Even though new generations of apps are reshaping the modern online dating landscape, this event suggests that people are craving old-school socialising, and hints at the extent of dating apps’ toxicity ­­– serious enough to make people want to have therapists moderate meetings.

Slow Dating by Self Space, UK

Strategic opportunity

As the anti-toxicity, slow life concept takes off, there is an opportunity for businesses to reconsider whether they are catering for a growing group of people who want simpler, slower and more thoughtful interactions

Stat: Gen Z and Millennials look to social media for financial advice

Photography by Ketut Subiyanto Photography by Ketut Subiyanto

US – When 18-41-year-olds in the US need advice on money matters they don’t seek out accountants or financial planners, they go to YouTube, Reddit and TikTok.

A survey commissioned by Forbes found that 79% of US Millennials and Gen Z have received financial advice from social media. These platforms are safe spaces for them, so it makes sense they feel comfortable asking them for advice. Some 76% of those surveyed believe financial content on social media has made it less taboo to talk about money and 62% feel empowered by their access to financial advice on social media.

There is plenty of money content on these platforms – nearly seven in 10 of those surveyed said they encounter financial advice on social media platforms at least once a week, and one in four stumbles upon it every day.

When it comes to which platforms they prefer to use for advice, Millennials and Gen Z are split, with the older demographic favouring Reddit and the younger preferring YouTube.

Current economic anxieties mean that thoughts about finances seep into every part of consumers’ lives. In our Cost of Living series see how brands and business are responding to consumers at a time of great economic uncertainty.

Strategic opportunity

Don’t get hung up on the forum you’re using to deliver information to consumers; instead, prioritise connection. Consumers will happily hear advice from unconventional sources in unexpected places as long as they feel connected to them

Previous Daily Signals Articles
The Ordinary exposes beauty industry buzzwords in dystopian new video

Daily Signals

The Ordinary exposes beauty industry buzzwords in dystopian new video

In a provocative new campaign, skincare brand The Ordinary is calling out the beauty industry’s reliance on pseudo-scientific language.
Beauty : Skincare : Misinformation
Luxury travellers prioritise value, experience and climate-conscious choices for 2026

Daily Signals

Luxury travellers prioritise value, experience and climate-conscious choices for 2026

Luxury travel is set to evolve in 2026, with affluent travellers seeking deeper meaning, personalisation and sustainable choices, according to Virt...
Luxury : Gen Alpha : Luxury Travel
Stat: Public confidence in UK food safety reaches record high

Daily Signals

Stat: Public confidence in UK food safety reaches record high

Public trust in the UK’s food system has hit its highest level since 2020, according to the Food Standards Agency’s Food and You 2 survey.
Food : Health : Stat
Swedish campaign encourages doctors to prescribe visits

Daily Signals

Swedish campaign encourages doctors to prescribe visits

Visit Sweden has launched The Swedish Prescription, making it ‘the first country in the world prescribed by doctors’.
Health : Travel : Tourism
Airbnb and Strava champion countryside run-cations

Daily Signals

Airbnb and Strava champion countryside run-cations

Airbnb and Strava are tapping into ‘the rural run-cation’, staycations built around scenic runs, fresh air and connection with friends. As explored...
Sports : Travel And Hospitality : Health And Wellness
Stat: Gen Z lead European travel boom with highest spending and trip frequency

Daily Signals

Stat: Gen Z lead European travel boom with highest spending and trip frequency

Gen Z are driving a significant surge in European travel, outspending and out-travelling all other generations, according to MMGY’s 2025 Portrait o...
Travel
Rosewood leans into modern luxury with refreshed brand identity

Daily Signals

Rosewood leans into modern luxury with refreshed brand identity

Luxury hotel group Rosewood is repositioning itself as a lifestyle and cultural leader, with a focus on storytelling and experiential travel.
Luxury : Hospitality : Rosewood
Foresight Friday: Olivia Houghton, insights and engagement director

Daily Signals

Foresight Friday: Olivia Houghton, insights and engagement director

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, insights and engagement d...
Culture : Beauty : Fashion
Stat: Study shows decline in social media use among younger adults

Daily Signals

Stat: Study shows decline in social media use among younger adults

Adults are spending less time on social media, following a peak three years ago. By the end of 2024, those aged 16 or older were spending an averag...
Media : Technology : Statistic
Ulta Beauty opens UB Marketplace to 100 emerging brands

Daily Signals

Ulta Beauty opens UB Marketplace to 100 emerging brands

Ulta Beauty has launched UB Marketplace, a new online platform introducing more than 100 emerging beauty and wellness brands to its website and app...
Beauty : Retail : Ecommerce
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN