Daily Signals 13.02.2023

Signals

Diptyque's homewares tap trad-luxe trend, Self Space launches therapist-led slow dating events and young Americans go to social media for money advice.

Diptyque's Simple Objects collection taps into trad-luxe homewares trend

Simple Objects by Diptyque in collaboration with Sam Baron, France
Simple Objects by Diptyque in collaboration with Sam Baron, France
Simple Objects by Diptyque in collaboration with Sam Baron, France

France – Luxury fragrance brand Diptyque has collaborated with designers, artists and craftsmen on a homewares collection that taps into a growing trad-luxe direction.

The Simple Objects range was created with the materials the brand uses to make its candles: wood, wax, ceramics and glass. Items including candleholders and elaborate matchholders are mostly oval-shaped in reference to Diptyque’s iconic logo. ‘Although simple in shape and conception, the candle calls for some serious savoir-faire,’ says Diptyque.

The pieces are intended to be displayed throughout the home, from table spaces to mantlepieces. We’ve recently seen in Topline Tableware how luxury tableware is rising in popularity among younger consumers. Home is a place for expression and they look for pieces that feel unique enough to elevate their everyday moments – and embed reassuring rituals.

Strategic opportunity

Offer consumers products that make them feel indulgent – and which remind them home is more than merely a functional place but also a space for relaxation, expression and joy

Self Space’s response to modern dating woes is therapist-led slow dating

UK – Self Space, a progressive therapy provider, has decided to do a little more for its clients than bear witness to dating misfortunes and pick up the pieces, with the introduction of a speed dating event led by therapists.

Self Space therapists regularly hear about the trials and tribulations of modern dating, which inspired the company’s new concept, a slow dating event, dedicated to swipe-fatigued singles who want to embrace a mindful approach to dating. Conveniently launching shortly after Valentine’s Day, the event kicks off with heterosexual meetings, with LGBTQ+ and friendship-centred events in the works.

During the event, attendees can expect therapist-led sessions and group workshops, relieving the one-to-one pressures of conventional speed dating. Self Space’s founder Jodie Cariss describes this initiative as an alternative to the ‘swipe and dispose’ dating culture, encouraging connections that go beyond surface level and outlast the first ‘ick’.

Even though new generations of apps are reshaping the modern online dating landscape, this event suggests that people are craving old-school socialising, and hints at the extent of dating apps’ toxicity ­­– serious enough to make people want to have therapists moderate meetings.

Slow Dating by Self Space, UK

Strategic opportunity

As the anti-toxicity, slow life concept takes off, there is an opportunity for businesses to reconsider whether they are catering for a growing group of people who want simpler, slower and more thoughtful interactions

Stat: Gen Z and Millennials look to social media for financial advice

Photography by Ketut Subiyanto Photography by Ketut Subiyanto

US – When 18-41-year-olds in the US need advice on money matters they don’t seek out accountants or financial planners, they go to YouTube, Reddit and TikTok.

A survey commissioned by Forbes found that 79% of US Millennials and Gen Z have received financial advice from social media. These platforms are safe spaces for them, so it makes sense they feel comfortable asking them for advice. Some 76% of those surveyed believe financial content on social media has made it less taboo to talk about money and 62% feel empowered by their access to financial advice on social media.

There is plenty of money content on these platforms – nearly seven in 10 of those surveyed said they encounter financial advice on social media platforms at least once a week, and one in four stumbles upon it every day.

When it comes to which platforms they prefer to use for advice, Millennials and Gen Z are split, with the older demographic favouring Reddit and the younger preferring YouTube.

Current economic anxieties mean that thoughts about finances seep into every part of consumers’ lives. In our Cost of Living series see how brands and business are responding to consumers at a time of great economic uncertainty.

Strategic opportunity

Don’t get hung up on the forum you’re using to deliver information to consumers; instead, prioritise connection. Consumers will happily hear advice from unconventional sources in unexpected places as long as they feel connected to them

Previous Daily Signals Articles
How playful co-creation is expanding beauty’s language

Daily Signals

How playful co-creation is expanding beauty’s language

Paris-based creative studio Buro Nōto has turned children’s unfiltered imagination into a new visual language for beauty. Created with photographer...
Beauty : Make-up : Society
Foresight Friday: Alice Crossley, principal strategic foresight analyst

Daily Signals

Foresight Friday: Alice Crossley, principal strategic foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, principal strategic fores...
Foresight Friday : Climate Crisis : Global Drivers
Stat: Use of AI for luxury shoppers increases with wealth in the US, but decreases in China

Daily Signals

Stat: Use of AI for luxury shoppers increases with wealth in the US, but decreases in China

AI assistants are reshaping luxury shopping, influencing how consumers discover, compare and choose products, according to Face to Face With L...
Luxury : Technology : Statistic
Ikea designs for a generation living life in transit

Daily Signals

Ikea designs for a generation living life in transit

Ikea is launching Kompishäng, a new collection of 13 affordable, portable furniture pieces designed for young city dwellers navigating frequent mov...
Ikea : Moving : Living
Dior gives luxury’s literary turn a nostalgic twist

Daily Signals

Dior gives luxury’s literary turn a nostalgic twist

Dior has transformed Eric Carle’s children’s classic The Very Hungry Caterpillar into a 23-piece luxury capsule collection, bringing one of publish...
Luxury : Fashion : Nostalgia
Stat: US travellers struggle to spot AI-generated destination images

Daily Signals

Stat: US travellers struggle to spot AI-generated destination images

A new survey reveals that only 5% of American travellers can correctly identify real destination photography from AI-generated alternatives, despit...
Artificial Intelligence : Techonology : Travel
BBC revisits iconic brand campaign with 90-star film

Daily Signals

BBC revisits iconic brand campaign with 90-star film

The BBC has launched a new brand campaign re-imagining its 1986 ‘What has the BBC ever given us?’ film for a new generation.
BBC : Slogan : Heritage
Marriott brings branded residences to the French Riviera

Daily Signals

Marriott brings branded residences to the French Riviera

Marriott International’s The Luxury Collection is moving deeper into branded living with its first residences in France. Scheduled to open in 2029,...
Luxury : Travel And Hospitality : Hotels
Stat: Shopper loyalty depends on instant value, not habit

Daily Signals

Stat: Shopper loyalty depends on instant value, not habit

More than half (52%) of UK consumers would switch retailers for better loyalty rewards, according to new research from fintech company SumUp, highl...
Loyalty : Shopping : Retail
Mowe launches movement-first beauty brand for active consumers

Daily Signals

Mowe launches movement-first beauty brand for active consumers

New beauty brand Mowe has been launched with a collection of movement-focused make-up designed for sweat, heat and activity.
Beauty : Health : Movement
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN