Need to Know
13 : 02 : 23

France – Luxury fragrance brand Diptyque has collaborated with designers, artists and craftsmen on a homewares collection that taps into a growing trad-luxe direction.

The Simple Objects range was created with the materials the brand uses to make its candles: wood, wax, ceramics and glass. Items including candleholders and elaborate matchholders are mostly oval-shaped in reference to Diptyque’s iconic logo. ‘Although simple in shape and conception, the candle calls for some serious savoir-faire,’ says Diptyque.

The pieces are intended to be displayed throughout the home, from table spaces to mantlepieces. We’ve recently seen in Topline Tableware how luxury tableware is rising in popularity among younger consumers. Home is a place for expression and they look for pieces that feel unique enough to elevate their everyday moments – and embed reassuring rituals.

US – When 18-41-year-olds in the US need advice on money matters they don’t seek out accountants or financial planners, they go to YouTube, Reddit and TikTok.

A survey commissioned by Forbes found that 79% of US Millennials and Gen Z have received financial advice from social media. These platforms are safe spaces for them, so it makes sense they feel comfortable asking them for advice. Some 76% of those surveyed believe financial content on social media has made it less taboo to talk about money and 62% feel empowered by their access to financial advice on social media.

There is plenty of money content on these platforms – nearly seven in 10 of those surveyed said they encounter financial advice on social media platforms at least once a week, and one in four stumbles upon it every day.

When it comes to which platforms they prefer to use for advice, Millennials and Gen Z are split, with the older demographic favouring Reddit and the younger preferring YouTube.

Current economic anxieties mean that thoughts about finances seep into every part of consumers’ lives. In our Cost of Living series see how brands and business are responding to consumers at a time of great economic uncertainty.