France – Luxury fragrance brand Diptyque has collaborated with designers, artists and craftsmen on a homewares collection that taps into a growing trad-luxe direction.
The Simple Objects range was created with the materials the brand uses to make its candles: wood, wax, ceramics and glass. Items including candleholders and elaborate matchholders are mostly oval-shaped in reference to Diptyque’s iconic logo. ‘Although simple in shape and conception, the candle calls for some serious savoir-faire,’ says Diptyque.
The pieces are intended to be displayed throughout the home, from table spaces to mantlepieces. We’ve recently seen in Topline Tableware how luxury tableware is rising in popularity among younger consumers. Home is a place for expression and they look for pieces that feel unique enough to elevate their everyday moments – and embed reassuring rituals.
Strategic opportunity
Offer consumers products that make them feel indulgent – and which remind them home is more than merely a functional place but also a space for relaxation, expression and joy