Need to Know
05 : 01 : 23

US – In the run-up to CES 2023, fittings brand Kohler Studios has revealed a bathroom upgrade that promises to elevate showers through aromatherapy for an affordable, spa-like experience at home.

Consisting of a shower head attachment and shower pods, Kohler’s Sprig Shower Infusion System offers a multi-sensory upgrade to any bathroom. The pods come in different scents, such as eucalyptus, chamomile and lavender, and come with added skin-enhancing active ingredients, like hyaluronic acid or sodium. Sprig Shower Pods are designed to infuse and enrich the water stream for the duration of a single shower, giving users the possibility to mix up the scent and ingredient combinations depending on their mood and skin concerns.

Priced at £115 ($119, €131), Kohler’s at-home shower infusion solution will cater for wellness-driven consumers by providing a convenient and accessible sensory spa-like experience at an affordable cost. In addition, the launch of this wellness gadget stresses the growing importance of water quality, and the crucial role of the clean water market for the beauty and wellness rituals of tomorrow.

China – According to data and analytics business, GlobalData, the Chinese make-up market will grow strongly despite the country’s disrupted retail market due to extended Covid-19 lockdowns. It is predicted that the market will expand to £9bn (Rmb74.6bn, $10.8bn, €10.2bn) by 2026, registering a compound annual growth rate (CAGR) of 7.4% from 2021 to 2026.

The eye make-up category will see the strongest growth, closely followed by the lip make-up category. The growth is being attributed to the relaxation of stringent Zero Covid policies in the country towards the end of 2022, combined with popularity for make-up that is visible above face masks.

The GlobalData report also reveals that online retailers were the leading distribution channel in the Chinese make-up market in 2021, followed by department stores, and hypermarkets and supermarkets. L’Oréal, Carslan and The Estée Lauder Companies were the top three companies in the market in value terms, with Maybelline and L’Oréal Paris the leading brands in 2021.

Consumer analyst Bobby Verghese adds: ‘With consumer footfall and impulse purchases accelerating at beauty retailers, China’s PCE (per capita expenditure) on make-up is projected to increase to £3.40 ($4.10, €3.86) by 2026. New product launches with natural and safe formulations, improved functionality and sustainable packaging will attract consumers. In addition, the adoption of virtual make-up apps and e-commerce portals will surge in the post-pandemic years.’

You can uncover more insights in our China Beauty Market report.

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