News 21.12.2022

Need to Know

Serena Williams elevates sports recovery with new brand Will Perform, Etihad Airways is bringing back A380 super-jumbos and sharing similar stances on social issues is becoming crucial for singles.

Serena Williams elevates sports recovery with new brand Will Perform

Will Perform by Serena Williams in collaboration with Hank Mercier and Eric Ryan, US
Will Perform by Serena Williams in collaboration with Hank Mercier and Eric Ryan, US
Will Perform by Serena Williams in collaboration with Hank Mercier and Eric Ryan, US

US – Recently retired tennis icon Serena Williams has announced her new venture, Will Perform, a brand focusing on muscle care and redefining the concept of sports recovery.

Applying lessons learned from Williams’s long career in sport, Will Perform introduces clean and cruelty-free topical pain relief and muscle care solutions, intended for athletes but also for anyone who leads an active lifestyle. The buildable and comprehensive daily performance-enhancing routines reframe recovery as self-care through four product categories – WILL Relieve, WILL Cool, WILL Rest and WILL Soothe.

‘Recovery has played an integral role in my performance and professional success. It’s a practice that can benefit anyone with an active lifestyle. That belief is what inspired us to develop a line of products that can be incorporated into your daily self-care routine,’ explains Williams.

Serena Williams joins the growing circle of public figures turning entre-celebrities, deploying their clout but also years of expertise on an offering that bridges a gap in the market.

Strategic opportunity

Thinking beyond brand ambassadors and publicity, expert celebrity entrepreneurs can be a great asset for co-creation because of their proven expertise, credibility, sector insights and ability to understand the needs of their fans

Despite the climate crisis, Etihad Airways is bringing back A380 super-jumbos

UAE – Etihad Airways has announced the return of four A380 super-jumbos – the world’s biggest passenger aircraft – to its fleet, starting next summer, stating that a surge in demand for long-haul flights has prompted the controversial move.

The double-decker aircraft, which were indefinitely retired by Etihad in March 2020, will operate flights between Abu Dhabi and London Heathrow from 2023. While the airline retired the A380 super-jumbos for economic reasons, the aircraft are notoriously unsustainable, making their come-back controversial in the post-pandemic reality of greater environmental accountability and flight shaming.

What is more, the Etihad A380s are particularly luxurious, featuring nine first-class, one-bedroom suites, and the Residence – the only three-room suite inside an aircraft, complemented with a double bed, a shower and a butler.

With air travel returning to pre-pandemic levels, demand for Guilded Luxury air cruises appears to be following suit, and some industry innovators are attempting to provide airborne experiences with improved sustainability credentials along with more sustainable fuels – from hydrogen to full-power electric.

Etihad Airways, Abu Dhabi

Strategic opportunity

While demand for lavish and opulent travel is recovering, businesses should now consider future alternatives to create Guilded Luxury experiences that are environmentally viable and which realistically tackle our rising carbon levels

Nearly half (47%) of US singles consider not voting as a deal-breaker

Tinder Tinder

US – Beyond sharing common interests or hobbies, having similar views on social issues and civic responsibility is becoming another prerequisite for young singles when dating.

The Year in Swipe report by dating app Tinder, which looks back at key dating behaviours in the US, shows a growing interest in political engagement, with mentions of activism in Tinder profiles up by a staggering 84% in 2022.

In addition, the survey reveals that 75% of singles want their prospective partner to be invested in social issues, and 53% even think that regular voting makes a potential match more attractive. Users report that reproductive rights, gun policies and education are top concerns motivating them to be politically active and to vote this year.

In response to this behavioural shift, Tinder created an in-app Election Center earlier in 2022 that allowed members to easily access voter registration tools, find polling stations or add ‘I voted’ badges to their profiles.

As activism permeates the dating world, expect new dating app features to promote more accurate matchmaking in the light of a changing social climate.

Strategic opportunity

Social media platforms, including dating apps, should be agile and attentive to what really matters to their audiences. To stay relevant, it is key to give users a platform and space for self-expression – but not to alienate or penalise those who disagree with our views –after all, opposites tend to attract!

Previous News Articles
Sherwin-Williams launches The Loneliest Colour paint campaign

News

Sherwin-Williams launches The Loneliest Colour paint campaign

For the last 14 years, Sherwin-Williams has celebrated a Colour of the Year. In 2024, the paint brand is taking a different tack, launching The Lon...
Design : Colour : Society
Peachy Den unveils heirloom collection celebrating female craftsmanship

News

Peachy Den unveils heirloom collection celebrating female craftsmanship

British fashion brand Peachy Den has unveiled the Peachy Preserve Series 1 Heirloom, a collection that pays homage to female craftsmanship through ...
Fashion : Sustainability : Peachy Den
Analyst Simar Deol's Foresight Friday

News

Analyst Simar Deol's Foresight Friday

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Simar D...
Foresight
Stat: British children want better access to nature and green space

News

Stat: British children want better access to nature and green space

A study from UK conservation charity The National Trust and children’s newspaper First News has revealed that 76% of children want to spend more ti...
Youth : Environment : Nature
The North Face explores identity and belonging in short film with Amira Patel

News

The North Face explores identity and belonging in short film with Amira Patel

The North Face has released a short film following Amira Patel on a formidable trek to the Annapurna base camp trek in the Himalayas.
Representation : Sports : Womenhood
Bolt invites kids to design human-centric future cities on a playmat

News

Bolt invites kids to design human-centric future cities on a playmat

Urban planner Lior Steinberg and Bolt, the shared mobility app, have joined forces with 37 children in Helsinki to re-imagine the conventional city...
Youth : Sustainability : Mobility
YouTube’s Multiview feature amplifies Coachella festival experience

News

YouTube’s Multiview feature amplifies Coachella festival experience

YouTube’s Multiview feature will now extend its reach to the Coachella Valley Music and Arts Festival.
Entertaintment : Music : Pop Culture
Stat: Brands must master immersive, social gaming to engage Gens Z and Alpha

News

Stat: Brands must master immersive, social gaming to engage Gens Z and Alpha

Livewire’s 2024 Next Gen Attention report reveals that Gen Alpha and Gen Z are more welcoming of brands in gaming than older generations.
Gaming : Youth : Branding
McDonald’s Canada drops nostalgic menu and music with Lil Yachty

News

McDonald’s Canada drops nostalgic menu and music with Lil Yachty

In a bid to harmonise the past with the present, McDonald’s Canada has unveiled the Menu Song Remix, a modern take on a classic jingle that has res...
Nostalgia : McDonald's : Food & Drink
Les Mills and Adidas unveil workout rewards programme

News

Les Mills and Adidas unveil workout rewards programme

Fitness platform Les Mills and sportswear giant Adidas are deepening their collaboration with the launch of Move, Earn & Swap, a rewards initiative...
Sports : Youth : Community
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more