Need to Know
31 : 05 : 22

London – This year, we’re pleased to announce that Trend Briefing returns as a physical event, bringing together industry professionals in an engaging and inspiring setting. We’ll be unpacking how, post-Covid, markets in flux, the realities of Brexit, the war on Ukraine and ongoing global unease are now affecting consumer behaviour.

Taking place at the Royal Academy of Arts in London on 6 October 2022, our new Trend Briefing 2023 embraces a more interactive and discursive format to set the tone for the year ahead. From 2:00pm to 6:00pm BST, our analysts will explore and dissect the key trends and strategic challenges for 2023, as well as outlining how these will affect multiple sectors for brands and businesses.

Purchasing a ticket to this event grants you access to:

: An introduction to our new macrotrend

: Interactive and discursive opportunities with our experts

: A preview of our updated Trend Tracker for 2023

: Strategic Implications for 2023

: Futures 100 Innovator Awards ceremony

: Champagne and networking

You can now book tickets to our Trend Briefing 2023 physical event on 6 October 2022. Members of LS:N Global get access to the event at a discounted rate. If you’re a member, please click here to access your discount code.

US – Packed with adaptogens, naturally occurring chemicals, and vitamins, Despierta is not your average bedtime tea. Its formula was created to assist with lucid dreaming, a type of sleep where people are allegedly aware that they are dreaming and have control over their actions.

Drawing on Indigenous Mexican healing practices, the name Despierta means ‘awake’ in Spanish and signals the brand’s spiritual ambitions. It currently offers three teas: Astral Traveler, Celestial Calm, and Morning Mystic, all of which are designed to help aid sleep and daytime wellness.

Founded by Dulce Ruby, a multidisciplinary artist, meditation guide and coach from Mexico, Ruby explains: ‘It is my hope that we go about seeing Despierta as more than just a herbal tea brand, but an educational, transformational and tool-providing lifestyle company.’ The company’s brand identity and packaging also express its cosmic and mystical principles, featuring glowing orbs, stars and planets.

Infusing the concept of Sleep Eats with mystical flare, Despierta is seizing the growing awareness for lucid dreaming to create products that are healthy and mind-expanding.

Last week, we reported on the alarming unemployment levels afflicting the MENA region. Now, Dubai is announcing a new metaverse strategy with ambitions to create 42,000 digital jobs by 2030, adding an estimated £3.2 billion ($4bn, €3.7bn) to the national economy.

To carry out the plan, the Prime Minister and ruler of Dubai, Sheikh Mohammed bin Rashid Al Maktoum, has appointed a metaverse committee that will oversee all technological advances in the emirate. The committee will be directed by the Crown Prince of Dubai, Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, with expectations that the metaverse could contribute 1% to Dubai’s GDP. Healthcare and engineering are two sectors that have been identified as local professions that the metaverse could improve.

With this new strategy, Dubai is joining the ranks of other countries vying to become Web3 pioneers. As the race heats up, readers can explore our Metaverse series to learn more about how emerging digital realms will affect businesses globally.