Need to Know
11 : 04 : 22

By Lavinia Fasano and Savannah Scott

Modernising Mexico’s traditional soft drinks, neurotechnology enters fragrance retail, and shoppers are discontented with brand personalisation.

In today's news:
Bawi’s fresh take on aguas frescas Bawi’s fresh take on aguas frescas
A queer wellness brand informed by nature A queer wellness brand informed by nature
L’Oréal’s neurotech device augments fragrance retail L’Oréal’s neurotech device augments fragrance retail
Stat: Brand marketing fails to get personal Stat: Brand marketing fails to get personal

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