Denmark – Ohhcean is a line of sex toys made from recycled plastics created by Scandinavian brand Sinful. Tackling the sex toy industry’s dependency on unsustainable materials, the collection is made of repurposed plastics found in Southeast Asian oceans.
To create the collection, which comprises a wand and two vibrators, Sinful collaborated with Tide, a Swiss manufacturing company that converts plastic waste into items. By partnering with local fishermen, Tide collects thermoplastic polyethylene terephthalate (PET) plastic from the shorelines of Thailand's seas, streams and lakes. Ensuring that every step of the production process is sustainable – not just the manufacturing – the line was created entirely on renewable energy.
As product designers continue to rethink the potential of plastic, there is scope to reimagine the afterlife of waste. ‘The question was how to take something that already exists and put it to new use? The answer for us, at this moment, was ocean-bound plastic – we want to focus on different ways to approach production and think in new ways concerning material,’ explains Mathilde Mackowski, co-owner of Sinful.
Strategic opportunity
When it comes to ensuring sustainability, it's not just about repurposing materials. Companies must consider using renewable energy to fuel the recycling process