Stat: US shoppers opt for convenience over sustainability

The lure of convenient delivery often outweighs the desire to shop sustainably for US consumers. According to a survey by Retail Brew and Harris Poll, there is continuing demand for fast shipping – despite its impact on the environment.

The research reveals that more than half (56%) of US consumers feel faster delivery supersedes shopping sustainably. This is despite seven in 10 of those surveyed saying they’re more likely to buy a product if it’s marketed as sustainable. Yet, as strong demand for convenient delivery continues, the report emphasises the knock-on effect for materials – the US produced a record 407bn square feet of corrugated materials for e-commerce deliveries in 2020.

Given these findings, brands must take greater responsibility and begin providing sustainable yet convenient delivery services. Discover an array of solutions and innovators in our Eco-venience Retail macrotrend.