News 03.06.2021

Need To Know

Made.com celebrates the home as a living and social space, Rolls-Royce returns to its coach-building roots and Indian consumers seek multi-functional suncare.

Made.com reclaims the home for living

Home Will Soon Be Home campaign by Otherway for Made.com

UK – Furniture brand Made.com is encouraging people to rediscover the joy of being at home amid easing lockdown periods, highlighting ways to reclaim living and dining spaces for their true purpose.

Created by advertising agency Otherway, the Home Will Soon Be Home Again campaign suggests it's time for people to enjoy their homes after the pandemic transformed them into temporary schools, offices and gyms. The ad is a result of a poll by Made.com, which found that its online community is most looking forward to reconnecting with others after a year of isolation. It presents the importance of dining tables used just for dining, the return of real-life conversations and the joy of getting home after a night out.

‘Our campaign is a prompt to re-imagine how we want to live at home once we're out of lockdown – to live happier, healthier, well-designed lives,’ says Jonny Ng, brand marketing director at Made.com. ‘Ultimately, as we begin to go out more we will once again be able to feel the joy of coming home.’

As pandemic restrictions begin to ease in some countries, consumers are likely to reconnect with opportunities for Home Eatertainment.

Fantastical cars come to life at Rolls-Royce

Boat Tail by Rolls-Royce Coachbuild Boat Tail by Rolls-Royce Coachbuild
Boat Tail by Rolls-Royce Coachbuild Boat Tail by Rolls-Royce Coachbuild

UK – The luxury car brand is reviving its bespoke car-making services, allowing clients to purchase hyper-personalised and experimental vehicles.

Its Rolls-Royce Coachbuild division invites clients to work directly with the brand to create their ideal vehicle. Involving clients at every stage from initial sketches to finishing touches, the car-maker considers its coach-building service as the epitome of luxury. To mark the launch of this service, Rolls-Royce presents the Boat Tail car, pictured, as an example of the creative potential for its customers. This vehicle, which includes nautical references, doubles as a car and a ‘hosting suite', housing a chest filled with items such as a refrigerator, champagne flutes and fold-out chairs.

‘Rolls-Royce Coachbuild is a return to the very roots of our brand,’ comments Torsten Müller-Ötvös, CEO of Rolls-Royce. ‘It represents an opportunity for the select few to participate in the creation of utterly unique and truly personal commissions of future historical significance.’

As the demand for vehicles shifts, automotive designers are redefining mobility concepts for flexible and malleable living.

Astralis Nexus is a next-gen gaming universe

Astralis Nexus Astralis Nexus

Copenhagen – Esports organisation Astralis is opening a gaming and entertainment centre to connect with global fans and welcome new audiences.

The destination, Astralis Nexus, includes gaming stations, VIP rooms, streaming hubs, an auditorium and an education centre, among other elements. Targeting well established gamers alongside casual players and eSports fans, the space aims to entice a variety of audiences to visit and experience gaming as a leisure pursuit. A merchandise store and food and drink outlets also encourage visitors to spend longer in the space.

The gaming firm has designed the Nexus centre to be scalable, with potential for further openings in other locations. Affirming Astralis Nexus as an inclusive destination, Jakob Lund Kristensen, co-founder of Astralis, says: ‘We are constantly working to become an even bigger part of the fans' everyday lives, but also to contribute to all the positive things gaming can offer young and old at all levels, no matter who they are.’

While we previously predicted the rise of Virtual Reality Arcades, this destination similarly showcases the growing potential for public gaming spaces.

Stat: Suncare confusion prevails in India

Nykaa, India Nykaa, India

Brands have a chance to better educate Indian consumers about suncare – from types of formulations, to ingredients and use cases – according to research by Mintel.

While many local consumers cite their indoor lifestyles or lack of exposure to the sun as key factors for not investing in sun protection, the research points to new opportunities for skincare brands to offer multi-functional products. Almost a third (31%) of consumers say they are willing to pay more for suncare products with skincare benefits, a figure that rises to 41% among women aged 25–34.

‘Lack of consumer knowledge surrounding skincare and the misconception that if they are not exposed to the sun, they don’t need to use suncare or skin protection products is the top reason that we see low usage in this category,’ explains Tanya Rajani, India beauty and personal care analyst at Mintel. ‘Brands can amplify education around the daily need for suncare and skin protection even when staying indoors due to wider environmental aggressors.’

To discover more innovations in this area – from inclusive skincare to beauty-led SPFs – read our Suncare Market.

Previous News Articles
Grind and Beauty Pie launch limited-edition morning ritual bundle

News

Grind and Beauty Pie launch limited-edition morning ritual bundle

Cult coffee brand Grind has teamed up with beauty subscription service Beauty Pie on a limited-edition collaboration designed to elevate the everyd...
Beauty : Beauty Pie : Grind
Stat: Gen Z and Millennials intentionally miss major social events due to cost

News

Stat: Gen Z and Millennials intentionally miss major social events due to cost

In a report entitled The Friendship Tab, research commissioned by Ally Bank found that young adults in the US frequently miss out on social events ...
Gen Z : Millenials : Finance
Byredo bottles up Brazilian culture with new Alto Astral scent

News

Byredo bottles up Brazilian culture with new Alto Astral scent

Fragrance house Byredo is tapping into the emotional power of place with its latest scent, Alto Astral.
Beauty : Fragrance : Culture
Canva’s Gampang di Canva campaign sees grandma drive small business success

News

Canva’s Gampang di Canva campaign sees grandma drive small business success

Canva has launched its Gampang di Canva (Easy on Canva) campaign in Indonesia to support micro, small and medium-sized enterprises (MSMEs).
Design : Humour : Technology
Nail bar offers free manicures and HIV advice

News

Nail bar offers free manicures and HIV advice

The London HIV Prevention Programme (LHPP) is teaming up with smart sexual health technology app Zults to host a pop-up nail bar offering free...
Nail Bar : HIV Awareness : Peckham
Stat: Soft clubbing signals the future of going out

News

Stat: Soft clubbing signals the future of going out

Eventbrite data shows a 92% rise in sober-curious gatherings, with formats such as coffee clubbing, morning dance parties and thermal gatherings ga...
Socialising : Soft Clubbing : Health And Wellness
Zara unveils new high tech concept store in Manchester

News

Zara unveils new high tech concept store in Manchester

Zara has revealed its new high tech concept store in Manchester Trafford Centre in August 2025.
Retail : Technology : Zara
ClassPass expands into cinema

News

ClassPass expands into cinema

Fitness and wellbeing monthly subscription service ClassPass is expanding its scope with a new partnership that lets US members redeem credits for ...
ClassPass : Cinema : Movie Theatre
Stat: Hobbycraft and Mind study links crafts to better mental health 

News

Stat: Hobbycraft and Mind study links crafts to better mental health 

A new survey from Hobbycraft and mental health charity Mind has revealed that 72% of people believe healthcare experts should recommend arts and cr...
Hobbycraft : Mind UK : Mental Wellbeing
Dior reopens magical New York flagship store

News

Dior reopens magical New York flagship store

Dior has reopened its Madison Avenue flagship with an expanded four-floor footprint, just a block from its first Manhattan store, which opened in 1...
Retail : Design : Dior
You have 0 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN