News 01.06.2021

Need To Know

Little Island offers New Yorkers urban discovery, Amazon opens a tech-infused hair salon and why brand cynicism prevails among global consumers.

A cultural public playground comes to Manhattan

Little Island, New York Little Island, New York
Little Island, New York Little Island, New York
Little Island, New York. Photography by Michael Grimm Little Island, New York. Photography by Michael Grimm

New YorkLittle Island brings discovery, exploration and free cultural programming to city residents.

The park, which is built on the original grounds of Pier 54 on the Hudson River, includes various nature spaces as well as an amphitheatre, a central plaza serving food and beverages, and an intimate stage, allowing Little Island to host a variety of performances and events, from late-night DJs to cabaret-style performances.

In addition, the island will host four artists-in-residence who will take turns performing, directing events and curating festivals. ‘I hope Little Island will serve as a whimsical oasis for everyone who visits, a place to wander around and be happily surprised at every turn, to lounge and graze the landscape, and to be entertained, educated and stimulated by our programming,’ said Barry Diller, founder of Little Island.

With urban spaces preparing for a post-pandemic rebirth, many are introducing Blended Cultural Realms to entice people back to city centres. Discover more in our macrotrend, Equilibrium Cities.

Galaxy lets thrifty Gen Z live-stream their old clothes

Galaxy app, US Galaxy app, US
Galaxy app, US Galaxy app, US

US – The fashion resale app is tapping into the eco-conscious mindsets of Generation Z by combining resale with live-stream commerce.

Galaxy will initially host about 50 merchants, who will each have individual broadcast channels within the app. Each seller has been selected by the e-marketplace to cover a variety of fashion styles, such as high-end men’s t-shirts and summer dresses. Live-stream broadcasts will be fully interactive, encouraging a sense of community around the shopping experience.

Targeting Gen Z, the app combines several trends – including their interest in second-hand fashion, entrepreneurial spirit and passion for interactive live-stream entertainment. ‘Galaxy exists to enable the next generation of fashion entrepreneurs to find and build their community in a way that’s just not possible on today's platforms,’ Danny Quick, CEO and co-founder of Galaxy, tells LS:N Global.

Live-steaming is becoming a tool for Gen Z to connect with like-minded others as well as buy and sell fashion, ushering in a new era for Community Commerce.

Amazon augments the hair salon experience

London – E-commerce giant Amazon is venturing into the beauty space with a branded salon to trial digital haircare products and services.

Located in London’s Spitalfields Market, the Amazon Salon is a digitally enhanced space that will showcase new technology innovations in haircare. This ranges from augmented reality (AR) hair consultations to virtual try-on hair colours to Fire tablets that offer customers in-salon entertainment.

All haircare products on sale will also use point-and-learn technology, allowing customers to point at products to access brand videos and educational content on a display screen. Integrated product QR codes will direct customers straight to the Amazon website. ‘We want this unique venue to bring us one step closer to customers, and it will be a place where we can collaborate with the industry and test new technologies,’ explains John Boumphrey, UK country manager at Amazon.

By opening a physical beta space, Amazon is harnessing innovation in the beauty sector, allowing a mass audience to experience some of the concepts we explore in our Algorithmic Beauty report.

Amazon Salon, London Amazon Salon, London

Stat: Consumers and brands clash in the Age of Cynicism

Hey UK, The Real 5G Future is Here by Three and Wieden + Kennedy London Hey UK, The Real 5G Future is Here by Three and Wieden + Kennedy London

According to the annual global Meaningful Brands survey by Havas, consumer cynicism is an at all-time high, as people continue to lose trust in brands.

The study led the agency to conclude that we’re entering what it defines as the Age of Cynicism. The data backs up this claim, showing that 71% of consumers have little faith that brands will deliver on their promises. Although a sense of distrust prevails, consumers are prepared to invest in brands for the greater good – with 53% willing to pay more for a brand that takes a stand.

‘In this study, people haven’t held back from letting businesses know how they feel,’ says Mark Sinnock, creative global chief strategy officer at Havas. ‘The existential pressures brought on by Covid, economic insecurity, rising social inequalities and injustice, and the climate catastrophe have exposed a growing tension between businesses and their customers that brand owners and managers really need to digest and acknowledge.’

As consumers push back against purpose- and trust-washing, a wave of Post-purpose Brands are emerging to embrace imperfection and betterment.

Previous News Articles
The Salvation Army introduces easy donations for hotel guests in Brazil

News

The Salvation Army introduces easy donations for hotel guests in Brazil

The Salvation Hanger initiative, launched in São Paulo, simplifies the donation process for Sheraton Hotels & Resorts guests, encouraging them to g...
Fashion : Sustainability : Society
Charlotte Tilbury Beauty's Future of Fragrance Experience opens in East London

News

Charlotte Tilbury Beauty's Future of Fragrance Experience opens in East London

StudioXAG has teamed up with Charlotte Tilbury to launch the Future of Fragrance Experience, an immersive pop-up event showcasing the brand's new ...
Beauty : Retail : Fragrance
Foresight Friday: Olivia Houghton, deputy creative foresight editor

News

Foresight Friday: Olivia Houghton, deputy creative foresight editor

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, deputy creative foresight...
Foresight : Foresight Friday : Dating
Stat: Indian tourists plan European getaways with new visas

News

Stat: Indian tourists plan European getaways with new visas

For Indians planning their next trip, Europe seems to be the destination of choice. A recent study by Policybazaar.com has revealed that 82% of Ind...
Travel : Hospitality : India
Monzo’s surreal new ad champions positive financial thinking

News

Monzo’s surreal new ad champions positive financial thinking

British online bank Monzo is challenging the negative emotions typically associated with money management in its latest campaign, Money Never Felt ...
Finance : Advertising : Design
Max Space and SpaceX unveil inflatable habitats for space exploration

News

Max Space and SpaceX unveil inflatable habitats for space exploration

Aaron Kemmer and Maxim de Jong of Max Space have revealed their plan to launch inflatable habitats into space by 2026, in partnership with SpaceX.
Space : Travel : Hospitality
Equinox launches new luxurious longevity scheme

News

Equinox launches new luxurious longevity scheme

Equinox Fitness has introduced Optimize by Equinox, a personalised longevity programme.
Health : Wellness : Sport
Stat: Consumers are searching for ‘quiet life travel’ destinations

News

Stat: Consumers are searching for ‘quiet life travel’ destinations

The Pinterest Summer 2024 Travel Report has revealed that consumers are looking to swap the hustle and bustle of daily life for serene landscapes a...
Travel : Hospitality : Society
Speedo reclaims its spot in swimwear with new campaign

News

Speedo reclaims its spot in swimwear with new campaign

Speedo has unveiled Go Full Speedo, a global campaign to mark the brand’s relaunch during an Olympic year.
Sport : Heritage : Fashion
Anti-anxiety vest wins Rimowa Design Prize

News

Anti-anxiety vest wins Rimowa Design Prize

Janne Kreimer, an Integrated Design student at The Anhalt University, was awarded the 2024 Rimowa Design Prize for her project, Ro.
Technology : Health : Wellnesss
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more