News 08.04.2021

Need to Know

Jeep’s campaign promotes remote Bleisure lifestyles, hotel suites offering a wellness reset and US Millennials are keen to return to restaurants.

Jeep’s far-flung office for wandering workers

Working Far From Home by Jeep, Australia

Australia – Car brand Jeep is encouraging Australians to experience remote working in an off-grid, purpose-built home office.

For its Working Far From Home campaign, the company is hosting a competition in which one winner and their guest will experience a unique take on remote working – staying in a rarely explored coastal location in northwest Tasmania. Jeep will give the winners an opportunity to work for one week from a Spacecube office pod located in this remote part of Australia, alongside access to a demo Jeep vehicle in order to explore locally.

To encourage a more meaningful escape, the brand is also partnering with tourism platform Empty Esky to help remote workers support communities affected by the Australian bushfires. In this way, Jeep is tapping into the reality of remote working for many of its customers, while encouraging adventure and escape from traditional home office environments.

With Bleisure experiences largely at a halt during the inter-Covid period, brands are getting experimental and forging new ways to engage Wandering Workers.

Hotel suites centred on guests’ wellbeing needs

Andaz 5th Avenue, New York Andaz 5th Avenue, New York
Andaz 5th Avenue, New York Andaz 5th Avenue, New York

New York – Andaz 5th Avenue, part of the Hyatt hotel group, has unveiled seven Wellness Suites to bolster guests’ mental and physical health.

The suites are designed around three tenets of wellness: Feel, Fuel and Function. Partnering with external wellbeing brands, the suites feature amenities and products designed to support sleep, nutrition, movement and cognitive functionality. Among the in-room services are a Lululemon smart mirror for fitness, an Airweave mattress, meditations curated by Headspace, and a wellness mini-bar offering snacks and drinks to boost immunity and energy.

As a hotel company, Hyatt is driven by a purpose of care and we proactively bring that purpose to life, says Will Brandon, director of sales and marketing at Andaz 5th Avenue. We like to identify ways to enhance the guest experience, and there’s been a heightened awareness of health and wellbeing accelerated by Covid-19.’

While we previously explored the rise of Hospitality Fitness, hotel brands are now expanding their efforts to serve both mental and physical wellbeing demands.

Breitling’s watch rental promotes luxury circularity

Seattle – Luxury watch brand Breitlings nascent watch subscription allows consumers to explore its product range, while championing circularity.

The #BreitlingSelect rental service lets subscribers choose three different watches to wear on rotation during a 12-month period. Each watch featured in the subscription service comes from a selection of refurbished Breitling timepieces, reflecting a more sustainable, post-ownership approach to how people can experience luxury goods.

In this way, Breitling is giving people a chance to experiment and try out its timepieces for size and style, with potential to convert renters into longer-term, future customers. It also gives more eco-conscious luxury consumers a chance to enjoy watches in a way that is circular and less wasteful if their style or preferences change.

In our recent interview with Brynn Wallner, founder of watch platform Dimepiece, she discusses how sustainability is front-of-mind for Generation Z luxurians, with pre-owned or rental items becoming a crucial entry point.

#BreitlingSelect by Breitling, Seattle

Stat: Americans rekindle their appetite for restaurant dining

Misfits Market by Garnish Studios Misfits Market by Garnish Studios

Younger US consumers have consistently felt comfortable eating at restaurants in the inter-Covid period, according to research by Morning Consult.

Its research shows that 46% of US Millennials feel comfortable eating at a restaurant. Across all adults, comfort levels grow where outdoor dining is offered over indoor-only tables – 53% say they feel safe with that option, compared with 41% who feel safe eating inside restaurants.

US adults in suburban regions said they were most comfortable dining outside at present, versus those living in urban or rural areas. These findings indicate an appetite among younger, suburban consumers to dine at restaurants once again, providing fresh opportunities for restaurants to connect with this demographic, in particular through novel yet safe dining experiences.

In the Pandemic Dining Market, we identify some of the ways in which restaurateurs can cater for consumers’ expectations of safety, while reclaiming their role in the public realm.

Previous News Articles
Iris van Herpen unveils Sympoiesis at Paris Haute Couture Week

News

Iris van Herpen unveils Sympoiesis at Paris Haute Couture Week

At Paris Haute Couture Week, Iris van Herpen unveiled Sympoiesis, a collection steeped in material innovation.
Couture : Fashion : Bioluminescent Algae
Foresight Friday: Dan Hastings, deputy foresight editor

News

Foresight Friday: Dan Hastings, deputy foresight editor

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about.
Fashion : Luxury : Pop Culture & Media
Stat: Global spending on leisure travel will triple by 2040

News

Stat: Global spending on leisure travel will triple by 2040

A new report by Boston Consulting Group reveals that the global leisure travel market is set to triple in value, growing from £3.51 trillion ($4.25...
Travel : Hospitality : Tourism
Tripadvisor rebranding elevates travellers’ voices

News

Tripadvisor rebranding elevates travellers’ voices

Tripadvisor has unveiled a major rebranding led by creative studio Koto, marking its evolution from a pioneering travel guide into a global booking...
Travel : Hospitality : Design
Atlanta’s first women’s sports bar Jolene Jolene redefines the game

News

Atlanta’s first women’s sports bar Jolene Jolene redefines the game

Jolene Jolene, Atlanta’s first-ever women’s sports bar, is proof that interest in women’s sports is reshaping the traditionally male-dominated spor...
Hospitality : Sports : Leisure
Stat: Gen Z aren’t quitting alcohol after all

News

Stat: Gen Z aren’t quitting alcohol after all

New research challenges the narrative that Gen Z are the sober generation.
Statistic : Generation Z : Alcohol
Pattern Beauty brings authenticity and curl culture to tv with first-ever commercial

News

Pattern Beauty brings authenticity and curl culture to tv with first-ever commercial

Tracee Ellis Ross has launched Pattern Beauty’s first ever tv commercial, a 60-second spot that blends humour, nostalgia and a celebration of textu...
Haircare : Pattern Beauty : Beauty
The Messenger bot quietly transforming women’s safety in Jordan

News

The Messenger bot quietly transforming women’s safety in Jordan

A discreet digital tool is offering life-saving support to vulnerable women in Jordan.
Artifical Intelligence : Technology : Women's Safety
Stat: Study finds TikTok is reshaping luxury discovery

News

Stat: Study finds TikTok is reshaping luxury discovery

A new study in the US, the UK, France and Italy, commissioned by TikTok, reveals a structural shift in how consumers discover luxury, inc...
Statistic : TikTok : Luxury
BMW rebrands motorcycling as digital detox

News

BMW rebrands motorcycling as digital detox

BMW Motorrad and its UAE dealership AGMC have launched Throttle Therapy, a series of 10-second videos positioning motorcycling as a form of digital...
Health & Wellness : Advertising : Digital Detox
You have 0 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN