Dermalogica upskills staff's emotional intelligence

Global – The skincare brand’s latest industry-wide course aims to equip salon professionals and retail staff with the tools to support their clients emotionally.

Focusing on eight guiding principles to better support clients, the Meaningful Connections course will incorporate work by the University of California Berkley’s Greater Good Science Center. It will touch on subjects like communication enhancement and how to pick up on body language cues, which is considered important as mask-wearing hides facial expressions.

‘Mental health has taken on more significance than ever before and the power of human touch is more precious than ever,’ says Tabby Zamani, head of global education at Dermalogica. ‘There’s a real need to elevate our own expertise, and to provide industry professionals with the tools to strengthen their emotional intelligence and cultivate lasting relationships.’

The initiative reflects the ever-changing role of retail staff, especially in the health and beauty sectors – something we also explore in Prescription Supermarkets.