Daily Signals 27.08.2020

Signals

Watch House heightens coffee connoisseurship, an online library of plastic-free materials and why Chinese shoppers are prioritising domestic beauty.

Watch House’s playground for coffee connoisseurs

The Watch House roastery, London
The Watch House roastery, London
The Watch House roastery, London

London – Watch House’s new roastery aims to elevate the brew to the same level as fine wine and whisky.

The experimental coffee laboratory and shop in London's Bermondsey takes visitors on a journey, diving into the sourcing, craftsmanship and stories behind its coffee. Central to the roastery are three pillars – rituals, ventures and rarities – focusing on coffee as a daily routine, more adventurous or unusual flavours, and finally unique and rare coffees, such as flat white priced at £14 ($18, €15), to be experienced and savoured.

The space, designed within a railway arch by architecture studio Kirkwood McCarthy, targets a new breed of coffee aficionado, allowing customers who want to deepen their knowledge of coffee brewing the chance to see behind the scenes, both through on-site workshops and supporting online guides.

The rise in coffee connoisseurship is creating new opportunities in a competitive market, with brands’ new bean-to-brew experiences. For more, explore the Craft Coffee Market.

Nike’s latest sneaker is for ‘doing nothing’

Offline mule by Nike Offline mule by Nike
Offline mule by Nike Offline mule by Nike

Global – The Nike Offline mule subverts the brand’s iconic ‘Just Do It’ slogan in favour of active deceleration.

With an experimental design aesthetic that builds on the popularity of casual slip-on shoes, the Nike mules feature two unique sensory drop-in midsoles, which are interchangeable based on the wearer's mood, as well as nubs that offer a massage-like experience for the wearer.

Inspired by the mental health benefits of taking time to unplug and disconnect, the Nike Offline shoe has been designed for moments of doing nothing. The antithesis of its typically motivational messaging and activewear, the anti-sneaker silhouette caters for our new normal lifestyle amid the Covid-19 pandemic, in which personal recharging is essential.

With consumers embracing a slower, demotivated way of living, brands such as Nike are rethinking their communications to reflect the forthcoming Pleasure Revolution.

An anti-plastic materials encyclopaedia

Plastic Free by A Plastic Plane, Made Thought and IBM Plastic Free by A Plastic Plane, Made Thought and IBM

London – Plastic Free is a material encyclopaedia launched by A Plastic Planet to help creatives find alternative solutions to the use of plastic in their work or designs.

Born from Made Thought Labs – an initiative tackling the social, environmental and economic threats of the climate emergency and Covid-19 – in partnership with IBM, the blockchain-powered plastic-free materials platform aims to be an invaluable resource for designers searching for plastic alternatives. Launching in spring 2021, the platform will be free for both material suppliers and product designers to use.

‘Our Material Library gives designers worldwide an unbiased, educated wing man as we all seek to turn off the plastic tap and use materials nature can handle. We believe knowledge is power and knowledge this important should also be free,’ reads a statement from A Plastic Planet.

Over 200 suppliers worldwide have been added to the library to date, offering alternative materials ranging from soy and sisal to avocado seed husk.

In our Sustainability Series we explore the ideas, innovations and actions your brand can take today to become part of an eco-positive future.

Previous Daily Signals Articles
The Trend:  Romantic Anarchy

Daily Signals

The Trend:  Romantic Anarchy

Younger generations are rewriting the rules of romance – approaching love with equal parts idealism and irreverence.
Pop Culture : Media : Romance
The Big Idea: Branding in the Age of Elasticity

Daily Signals

The Big Idea: Branding in the Age of Elasticity

As the Western world enters a time of cultural volatility and political division, brands face a choice: retreat, react or re-root.  
Pop Culture : Media : Branding
The Viewpoint: Trad Love and a 19th century foresight framework for romance

Daily Signals

The Viewpoint: Trad Love and a 19th century foresight framework for romance

Pop Culture : Media : Dating
The Space: Why Netflix’s restaurant residency in Las Vegas speaks to fandoms

Daily Signals

The Space: Why Netflix’s restaurant residency in Las Vegas speaks to fandoms

Netflix expanding its entertainment empire into immersive dining in late 2025 with Netflix Bites Vegas, a year-long residency at MGM Grand in Las V...
Pop Culture : Media : Netflix
The Campaign: Instagram champions creative risk-taking with star-studded global campaign

Daily Signals

The Campaign: Instagram champions creative risk-taking with star-studded global campaign

As Instagram approached its 15th anniversary, the platform has launched a new campaign spotlighting creativity on social media.
Pop Culture : Media : Entertainment
The Trend: Phygital Fittings

Daily Signals

The Trend: Phygital Fittings

Virtual try-ons are evolving from transactional tools into immersive, emotionally aware stages for exploration, self-expression and co-creation.
Retail : Fashion : Technology
The Campaign: John Lewis celebrates 100 iconic products for its centenary

Daily Signals

The Campaign: John Lewis celebrates 100 iconic products for its centenary

UK department store John Lewis marked 100 years of its Never Knowingly Undersold promise with a new multimedia campaign created by advertising comp...
Retail : Advertising : Branding
The Viewpoint: Tactile Touchpoints

Daily Signals

The Viewpoint: Tactile Touchpoints

In a retail climate marked by economic anxiety and digital overload, the act of in-store customisation is emerging as a cultural salve, with shoppe...
Retail : Customisation : Craftsmanship
The Space: ASOS Live redefines fashion shopping through creator-led video content

Daily Signals

The Space: ASOS Live redefines fashion shopping through creator-led video content

Online retailer ASOS has launched ASOS Live, a new video shopping experience designed to merge inspiration, content and commerce within its app.
Retail : Fashion : Technology
The Big Idea: Six Storified Retail Environments

Daily Signals

The Big Idea: Six Storified Retail Environments

Storified retail crosses entertainment with hospitality to provide experiences that immerse visitors in emotive, local and cultural moments which d...
Retail : Hospitality : Storytelling
You have 0 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN