London – Watch House’s new roastery aims to elevate the brew to the same level as fine wine and whisky.
The experimental coffee laboratory and shop in London's Bermondsey takes visitors on a journey, diving into the sourcing, craftsmanship and stories behind its coffee. Central to the roastery are three pillars – rituals, ventures and rarities – focusing on coffee as a daily routine, more adventurous or unusual flavours, and finally unique and rare coffees, such as flat white priced at £14 ($18, €15), to be experienced and savoured.
The space, designed within a railway arch by architecture studio Kirkwood McCarthy, targets a new breed of coffee aficionado, allowing customers who want to deepen their knowledge of coffee brewing the chance to see behind the scenes, both through on-site workshops and supporting online guides.
The rise in coffee connoisseurship is creating new opportunities in a competitive market, with brands’ new bean-to-brew experiences. For more, explore the Craft Coffee Market.