Need to Know
16 : 06 : 20

UK – The project helps creative graduates whose degree shows have been cancelled due to Covid-19.

With £49,000 worth of ad space donated by out-of-home media company Ocean Outdoor, the Nationwide Degree Show has taken over billboards across London, Glasgow, Manchester and Bristol. By displaying the work of graduates from UK art and design schools, the project offers a new type of exposure to the general public.

With nationwide degree shows cancelled or postponed, designers Charlotte Weyer, India Pearce and Anoushka Schelleskens launched a call for entries in May. The selected 23 creative projects – ranging from graphic designer to ceramics – were shown across Ocean Outdoor’s digital screens for two weeks, as well as on a dedicated Instagram page.

To see how media companies are upending the industry by sacrificing advertising revenue in favour of a greater cause, read our microtrend on the rise of Civic Ads

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Denmark – Jewellery brand Pandora is pledging to use only recycled silver and gold to make its future jewellery collections.

The fashion-led jewellery label’s commitment will see it shift entirely to recycled gold and silver instead of newly mined precious metals by 2025. According to Pandora, this change has the potential to cut carbon emissions by two thirds for silver and by more than 99% for gold during jewellery production.

The decision to use recycled precious metals follows decarbonisation targets announced by the brand in January 2020. ‘The need for sustainable business practices is only becoming more important, and companies must do their part in response to the climate crisis and the depletion of natural resources,’ says Alexander Lacik, CEO of Pandora. ‘This is a significant commitment that will be better for the environment and make our jewellery more sustainable.’

While 71% of the silver and gold in Pandora’s jewellery currently comes from recycled sources, its recycled-only future will have further benefits, helping the business reduce water usage among other environmental impacts. Its decision comes as fashion and luxury brands increasingly take a Whole-system Thinking approach to resources and operations.

According to research by Pew Research Centre, Millennial lifestyles appear to be hugely different to their older counterparts, with only three in ten living with a spouse and child, compared with 40% of Generation X and 46% of Boomers at a comparable age.

Meanwhile, 13% of Millennials live with a spouse and no child; a figure comparable to previous generations. The study also explains this lifestyle in relation to education status, noting that Millennials with a bachelor’s degree or more are most likely to live with a spouse and child.

With an increasing number of consumers choosing to forego parenthood with a motive of protecting the planet, we explore how sustainable brands can target this group.