Need to Know
26 : 03 : 19

At IAM Weekend 19, several speakers discussed the importance of rural communities, and why brands should open their minds beyond Western metropolises.

Creative director of Logic Magazine, Xiaowei Wang, examined the places in rural China and Mongolia in which the internet is physically made; places that are typically overlooked for their innovation. In her talk, she shed light on the areas of Mongolia in which copper is mined for iPhones, the rural Chinese consumers who are live-streaming for a living, and the country’s thousands of Taobao villages – communities that are dedicated to producing products for the online shopping site. ‘In China, the labour of clicking feeds [a] family,’ Wang said.

Applying this concept to the Americas, activist Alejandro Mayoral-Baños spoke about his grassroots organisation Indigenous Friends. The platform, which hosts networks based in Canada and Mexico and is currently in talks with Facebook, acts as an alternative social media platform for indigenous people, reconnecting aboriginal youth with their land and people.

According to Mayoral-Baños, this traditional knowledge has been undermined by academia over the years. ‘It’s important for knowledge that indigenous people can use digital tools in conscious ways, in order to decolonise this technology.’

A more mindful approach to internet use was a recurring topic over at IAM Weekend 19. In line with our new macrotrend Resilience Culture, several talks sought to debunk the negative associations we have with technology, instead suggesting how a more moderate use of technology can provide enlightenment.

Showcasing the current extent of digital reliance among Generation Z, filmmaker and researcher Jessica Bishopp screened her short film, Like Me. The film highlighted the carefully constructed online identities of British teenagers, showing how Instagram can be both an inspiring and destructive tool in the hands of young girls.

The concept of positive, enlightened technology was also explored by Dr Francesca Ferrando, a philosopher of post-humanism, whose avatar delivered a video talk and guided digital meditation. ‘As a species, we can become empowered by the unlimited possibilities that technology is offering,’ she said. ‘But the addiction to technology would be impeding the process of enlightenment.’

To create a manifesto for how we can use the internet mindfully, Willa Köerner, creative content editor at The Creative Independent, alongside Leo Shaw of online tool Are.na, hosted a workshop that probed creatives to analyse their use of digital platforms, without giving them up completely. Later this year, Köerner will launch a space for mindful digital citizens in New York’s Catskill Mountains.

Drawing on themes examined in our macrotrend Programmable Realities, various talks at IAM discussed how consumers are becoming increasingly comfortable with digital layers being placed over their physical realities.

However, with many of these technologies focused on visual stimuli, brands are not only missing an opportunity to inspire visually impaired consumers, but could be alienating them entirely. Art technologist Daniel Sabio discussed what an audio-driven virtual reality (VR) experience for the blind would look like. Also known as The Glad Scientist, with a background in live VR musical performances, Sabio wanted to raise awareness of society’s obsession with visuals, while inspiring creators to explore alternative methods of communication.

To do this, he created a VR game called Infinite Observer, which uses audio, vibrations and haptic technology to tell stories with minimal imagery. ‘What can we learn from those who can’t see or can’t hear?’ Sabio asked, suggesting that, by eliminating visuals, we can truly tap into the power our imagination. ‘Can we start an invisible revolution?’ For more, look out for our upcoming Q&A with Daniel Sabio.

In an era of Morality Recoded, discussions about smart technology evolved at IAM Weekend 19. Rather than foreseeing a future in which smartness permeates every aspect of our day-to-day lives, speakers actually called for an off-switch for intelligence.

As a designer of both real and fictional products, Simone Rebaudengo wants to fill the world with not-so-intelligent intelligent things. In his Future Frequently Asked Questions project with design collective Automato Farm he proposes that future products should not only offer controls for people to deal with technological intelligence, but the option to decide how, and by whom, these devices are trained. ‘Will we have a kill switch for smartness, like we do with electricity?’ he speculated. ‘Will we pay more for a car with the same belief system as us?’

Also encouraging attendees to reject a smarter-is-better mindset, Kris De Decker discussed the recent redesign of Low-tech Magazine, his solar-powered, light-weight website that goes offline when it's cloudy. ‘People consider the internet to be a high-tech thing, but it can be as high-tech or low-tech as you want it to be,’ De Decker explains. ‘I wanted to explore what we can learn from the past to design a really sustainable future.’ For more on why technological innovation does not always solve problems, read our in-depth interview with De Decker.