Signals

US – The emerging beauty brand’s powdered products are designed to be mixed with water just before application.

By formulating products without water, the brand says it can remove preservatives, emulsifiers and stabilisers, which some consumers are sensitive to. The three-product range comprises a powder-to-crème face wash, a powdered serum that includes hyaluronic acid, vitamins B5 and B3, and silk peptides, as well as a treatment oil to lock in moisture.

PWDR’s purist philosophy is also underscored by environmental consciousness, and this new generation of dry but water-soluble skincare aims to reduce excess packaging and shipping emissions. ‘Our powdered products are packaged and shipped in smaller, lighter, water-free form, cutting down on both packaging and shipping weight,’ founder Carrington Snyder told Well + Good. The brand also plans to launch a subscription service allowing its customers to order refills in compostable packets. As such, PWDR demonstrates the evolution of Waterless Beauty at a time when beauty consumers are considering their impact on the environment.

Washington – Ethos Chocolate is a new line of limited-edition chocolate sourced from cacao crops that have been saved, improved or protected by biotechnology.

The range has been launched as part of an initiative to demystify genetically modified (GMO) farming, led by a non-profit-making coalition of 1,600 farmers. Each of the four Ethos Chocolate bars contain sustainably grown cacao and are symbolic of the ways in which GMO is playing a role in solving real-world food challenges.

The Optimist bar, for example, reflects how genetic engineering is protecting cacao trees in the Dominican Republic, while The Survivor is a tribute to how GMO has saved Hawaii’s papaya industry from the papaya ring spot virus.

With reports suggesting that cacao is heading for extinction as soon as 2050, Ethos Chocolate aims to reframe genetic engineering in a positive light. ‘We want to help educate the public on the value of GMO farming and the positive impact biotechnology can have on a local and global scale,’ says Rebecca Larson, the project’s lead scientist. For more on the future of food supply chains, read our Uprooted Diets macrotrend.

Valentine’s Day is becoming progressively less popular in the US, according to the National Retail Federation. While 63% of Americans celebrated the holiday in 2008, this number dropped to just over half (51%) in 2019. However, those who are engaging with Valentine’s Day are spending more money than ever – Americans this year are expected to spend 6% more than in 2018.

This year, the average Valentine’s Day spend per person is expected to be £126 ($162, €144), with men far outspending women. Men are expected to spend £179 ($229.54, €204) on average, more than double the £78 ($99.77, €89) women plan to spend.

Increasingly, consumers are identifying with an anti-romantic sentiment that does not prioritise amorous love. Get in touch to be the first to know about our forthcoming macrotrend and consumer tribe, which will explore the brand implications of uncoupledom.