Portugal – Recently opened at the upscale resort Quinta do Lago, The Campus is a professional-level multi-sports hub designed for both athletes and fitness-oriented consumers.
Its high-performance gym, aquatic centre and rehabilitation, recovery and wellness services are open to guests of the resort, attracting those seeking wellbeing and sports-led getaways. As well as offering professional-level training and fitness facilities, activities at Quinta do Lago include health and nutrition workshops, yoga classes and mobility training.
‘Our aim is to create an elite experience for every single guest, regardless of their age or ability,’ says Craig Goodwin, general manager of The Campus. With the tagline ‘Elite whatever your level’, the concept is fusing specialist training services with luxury hospitality. In doing so, it caters to consumers who, in the age of the Optimised Self, are training at higher intensities and looking for services that enable them to reach their full potential. Subscribers can explore some of these ideas further in our Pro-formance Training microtrend.