London – Lume is a new visualation tool that uses VR to present data in 3D, helping to communicate scientific research in a more compelling and accessible way.
Design consultancy Imagination has developed the VR platform in association with Cambridge University medical laboratory, TheLeeLab. Using a VR headset, audiences can view data graphics in 3D. By simplifying complicated information in this visually-driven way, Imagination says the tool aims to inspire more ‘public engagement with science'.
‘Lume makes highly complex data intuitive to understand, patterns easier to recognise and insights more compelling to present and share with everyone,’ Alexandre Kitching, CEO at Lume and project lead at Imagination, told Design Week. Dutch Design Week 2018's Data Church is another example of the way VR and data visualisation are increasingly being combined to create experiential visual metaphors for challenging concepts.