New York – The 131-year-old Portuguese beauty brand has enjoyed a recent resurgence in demand for its classic soaps and colognes.
Opening its first international store in New York’s Nolita district, an area populated with designer labels, Claus Porto is growing beyond its Portuguese roots. Its colourfully-packaged fragrance and soap products have seen a ‘remarkable resurgence’ in recent years, according to the brand, with its name is now synonymous with everyday luxury.
The New York store, designed by Tacklebox Architecture, pays homage to Claus Porto’s homeland with details such as a freestanding archway made out of Portuguese cork. The interior acts as a portal for shoppers to explore its nostalgic and decorative products.
While Claus Porto’s products have recently gained popularity among wealthy shoppers as beautiful yet inconspicuous goods, the opulent nature of its New York store demonstrates that the brand is growing more conscious of its luxury positioning.