Melbourne – The sci-fi artist has created an installation that determines the‘perfect’ face based on the ideal ratios of beauty.
McRae’s Biometric Mirror project uses a facial recognition system to assess aspects of the viewer’s face, such as age, gender and facial expressions, which are then calibrated and transformed into a statistically and mathematically perfect face. The project draws on the ideals of Hollywood plastic surgeon Stephen R. Marquardt, whose Facial Masks theory uses mathematics to gauge the ratios of what is regarded as beautiful.
With algorithm-orientated apps and artificially intelligence devices affecting consumers’ perception of themselves, Biometric Mirror highlights further how technology is shaping new beauty ideals. For more, see our Algorithmic Beauty macrotrend.