Barcelona – Illustrator Mariano Pascual has turned his website into a gamified portfolio.
The website, which was created by design agency Achos!, mimics the format of the desktop computer, allowing users to navigate applications, a toolbar and settings, gradually making the screen busier with Pascual’s playful illustrations. The gamified experience lets users personalise the website themselves, moving blocks around and adjusting the background colour.
When redesigning his website, Pascual decided that traditional online portfolios such as Behance, or the grid format of many stock website designs, didn’t suit his creative style. But he saw an opportunity to use his illustrative abilities to create a unique online portal. ‘Actually you don’t need to see any of my projects to have an idea of my skills… the website turned out to be a piece of art itself,’ he told It’s Nice That.
As explored in our microtrend Digital Store Fronts, gamified websites designed to increase dwell time are maturing from the personal portfolios of creatives to the world of e-commerce.