Need to Know
22 : 05 : 20

Amsterdam – Mediamatic has launched an isolation-friendly dining experience on the waterfront near Amsterdam central station.

Designed to abide by social distancing measures, the concept brings together locally-sourced food and crafted Amsterdam brew. Allowing couples to experience a romantic dining experience in a private and protective cabin, the ‘Serres Séparées’ enables both a safe social setting and an intimate opportunity for connection.

As many hospitality spaces plan for their future of service during and after Covid-19, new initiatives are emerging to enable private socialising in outdoor and public settings.

In order to future-proof guest experiences, restaurateurs and hoteliers are being challenged to redesign communal spaces for optimum health and safety. For more, read our opinion piece on the future of hotel design.

Zurich – On Running has released a fashion-forward trainer to fit our inter-Covid way of living.

The brand’s first ‘fashion’ trainer, Cloudnova, has been released at a time when the global crisis is accelerating the trends it taps into. In fact, the brand has even pushed forward the release date of the shoe to suit the current landscape and merging of fashion, performance and outdoor living.

‘Performance used to borrow from fashion. Now it’s been the other way around, and we see that in how outdoor gear has been adopted by fashion brands and how almost every brand now has sneakers, because it’s driven by a generation who is blurring the boundaries between work, home, sports, and play,’ explains co-founder David Allemann.

Many affluent consumers are increasingly viewing nature as a form of luxury. Particularly as the lifestyle sector continues to be impacted by Covid-19, consumers will be looking for garments that help them enjoy the Elevated Outdoors.

According to research by Kantar, Chinese consumers are now more in favour of products that have been produced locally than they were before the pandemic.

The study found that localism as a mainstream movement in retail was the most championed by Chinese customers – with 87% expressing this view. Meanwhile, 81% of people in Italy share this view, followed by 76% in South Korea and 73% in Spain.

Already a key factor in sustainability practices, the choice of buying local is also in line with many consumer concerns about the safety risks associated with imported products.

As we explore in our recent opinion piece, brands in China are increasingly focusing on championing future-facing and local sustainability practices.