Heimat, US
Mother Tongue at Heimat, US
Heimat, US
Los Angeles – A holistic approach to wellness finds its way into a luxury members’ club, as Los Angeles’s newly opened Heimat, developed by fitness brand RSG Group, looks to elevate both fitness and indulgence in equal measure. Members can take in views of the Hollywood Hills from the rooftop pool, or join a class in the bootcamp studio located beneath the club’s in-house Michelin-starred restaurant.
With luxury consumers increasingly recognising the benefits of a rounded approach to health, Heimat will encourage members to unwind as well as stay fit. The 75,000-square-feet wellness concept club transforms a 1930s building in Hollywood’s Media District into a beautifully executed space combining carefully sourced premium materials with an industrial edge. The private gym will offer state-of the-art equipment and classes with top-level instructors across a wide range of disciplines, while a well-stocked and beautifully decorated bar offers a place to relax. Exclusivity is built into the philosophy of the space, with membership numbers strictly limited to avoid overcrowding.
Stay up to date with the latest developments in this fast-developing space with LS:N Global’s forthcoming wellness tourism update, which will be published later this month.
Strategic opportunity
Consider how fitness-orientated spaces and products can cater for a growing consumer desire to take a more holistic, rounded approach to their health and wellness
