The collaboration, which made its debut at Art Basel Miami, elevates the concept of AR spectacles. To show how the boundaries between film and reality can be blurred, director Harmony Korine was appointed to make a surreal short film overlaid with AR elements made visible through the glasses.
Korine and Gucci worked with Snap to create 50 limited-edition spectacles that allow wearers to capture 3D photos and videos before layering AR effects via their phone. 'Right now, we think about computing as something we do on our phone or our computer. In the future, with eyewear and other technologies, we can make computing seamlessly work with us,’ says Steen Strand, director of hardware at Snap.
Three years after the conception of Snap Spectacles, the brand is developing its AR technology to prepare for the rise of Programmable Realities.