Luxury

An exploration of the luxury market through trends, insights and expert opinions.

News 02.08.2019

Need to Know

How urban green spaces boost mental wellbeing, a travel app that builds trust between tourists and locals, and demand grows for natural sweeteners.

Horizn reimagines the suitcase for space tourism

Horizn One by Horizn Studios
Horizn One by Horizn Studios
Horizn One by Horizn Studios

Berlin – The luggage brand is looking to the future of travel with a range of tech-enabled suitcases suited to space tourism.

The company’s in-house design team Horizn Studios partnered with 18-year-old astronaut-in-training Alyssa Carson to envisage a set of luggage that could be carried into space, while meeting the needs of tomorrow's travellers. The resulting case has a graphene-enhanced carbon fibre shell, meaning it would weigh only 900g, and is designed to fold flat when not in use.

Other features include an electromagnetic baseplate, which enables it to be secured to floors or walls in zero gravity situations, while an inductive charging field allows energy to be stored within the case for wireless device charging. A built-in smart screen will also allow travellers to communicate with people back on earth.

The case expected to be commercially available by 2030, in line with companies such as Virgin Galactic and Space X launching space tourism programmes. Looking ahead, designers are considering how they can create both luggage and apparel fit for intergalactic tourism.

This museum offers a new take on virtual reality

The Museum of Future Experiences, New York The Museum of Future Experiences, New York
The Museum of Future Experiences, New York The Museum of Future Experiences, New York

New York – The Museum of Future Experiences (MoFE) is an immersive, multi-sensory experience that merges immersive theatre, psychology and virtual reality.

Billing itself as a new class of entertainment company, MoFE creates and hosts high-end virtual reality experiences at brick-and-mortar locations. Making its debut in New York’s SoHo neighbourhood, the museum's first iteration is open until the end of August.

MoFE offers groups of up to six people a guided 60-minute visit that includes individual analysis, audio-visual stimulation and dreamlike virtual reality. To personalise the experience, guests are quizzed by guides about their hopes and fears, which in turn shape the content they see during their visit.

According to founder David Askaryan, virtual reality has not been more widely adopted because the business model has primarily targeted personal use and gaming. His solution was to create a story-driven immersive experience centred on the technology. For more ways brands can invest in experiences that offer social value, read our Experience 2020 report.

Green spaces boost mental health in cities

London – A new paper calls for developers to consider the mental health benefits of green spaces as they plan tomorrow's streets and cities.

Published in the Science Advances journal, the paper outlines a framework for cities to incorporate and measure the mental health benefits gained from parks and other natural spaces. The research urges cities to consider four factors in order to maximise the benefits of a new project: the elements of nature included in a project, the amount of contact people will have with nature, how people interact with nature, and how people will benefit from that interaction.

‘In the future, if we can find low-cost ways that help to introduce and conserve nature while simultaneously working to address psychological wellbeing and mental health, then this can be a win-win solution in many cases,’ says Greg Bratman, lead author of the paper and an assistant professor at the University of Washington School of Environmental and Forest Sciences.

As well as positively influencing the mental health of urban dwellers, green spaces in cities also serve to neutralise rising pollution. For more, explore our Smog Life vertical.

London National Park City

Sidekick connects tourists and locals in real-time

Sidekick, South Korea Sidekick, South Korea
Sidekick, South Korea Sidekick, South Korea

South Korea – The Sidekick app allows tourists to message locals for personalised travel advice while on-the-go.

Travellers are allotted their personal travel assistant by buying a Sidekick pass – which costs $20 (£16, €18) for a day of unlimited travel recommendations – and filling in a questionnaire to determine their personal travel preferences.

On the day, tourists are connected with a local via a message platform of their choice, with the local assisting them with translation, restaurant reservations, itinerary planning and directions. The service uses peer-to-peer trust to provide a more personalised travel experience compared to using online recommendations or ratings sites, which can be overwhelming in nature, or sometimes sponsored content.

In an age of fake reviews, travel is becoming a community-driven activity, powered by peer-to-peer recommendations. For more, read our interview with Generation Z collective Trippin.

Stat: Consumers seek out natural alternative sweeteners

Consumers are increasingly switching from refined sugar to natural sweetener alternatives, says a report by Zion Market Research.

Defined as sugar substitutes derived from natural food sources and with no additional chemicals, the report forecasts the global natural sweeteners market to grow to a value of £31 billion ($37bn, €34bn) by 2025, from £22 billion ($27bn, €24bn) in 2018.

According to the report, consumer interest in sweeteners such as honey, coconut sugar, stevia plant, blackstrap molasses, pure maple syrup and monk fruit has significantly increased in recent years. Looking ahead, the highest growth in natural sweetener sales is expected in the Asia Pacific region in response to increased awareness of obesity and diabetes, and higher disposable income making alternatives more accessible.

As seen with liquid sugar substitute Swoon, companies are creating innovative alternatives to sugar to keep up with changes in consumer palates.

Thought-starter: Will behavioural science shape the future of work?

Rupinder Mann, founder of UnNamed Ventures, on the role of neuroscience, psychology, behavioural economics and creativity in the future of work.

UnNamed Ventures aims to maximise performance and potential in the workplace. ‘We’re a cross between the consulting world and headhunting,’ explains founder Rupinder Mann. ‘Studies show that the most high-performing organisations now have less than 35% employee engagement, but with the potential to grow to 70% and beyond. If those are the best-performing organisations in the world, then what are the rest doing? What do their stats look like?’

UnNamed Ventures uses a blend of neuroscience, cognitive psychology, occupational psychology and behavioural economics, starting each project with an overall behavioural analysis of a company.

‘We’re looking at how to maximise individual potential and how that then feeds back into the organisation,’ Mann says. ‘I think that self-organising teams will become a big part of organisational development, so you’ll have less of a sense of hierarchy.’

Read the full Q&A here.

Ratio by Tomorrow Bureau
Guochao Wellness

Markets

Guochao Wellness

The Chinese luxury wellness sector has shifted gears by embracing the ‘national trend’ of Guochao, offering authentic cultural experiences and C-be...
China : Guochao : Luxury
Emerging Youth: Saudi Arabia

Markets

Emerging Youth: Saudi Arabia

In Saudi Arabia, digitally savvy Gen Z, fuelled by a profound cultural pride and a thirst for global experiences, are redefining retail, luxury, ho...
Saudi Arabia : Gen Z : Middle East
Practical Paths to Planet-Positive Luxury

Viewpoints

Practical Paths to Planet-Positive Luxury

Diana Verde Nieto tells LS:N Global about Reimagining Luxury, her latest book on how to build a positive and sustainable future for brands.
Luxury : Advertising & Branding : Sustainability
Five Luxury Leisure Pop-Ups

Big Ideas

Five Luxury Leisure Pop-Ups

As the personal luxury goods market rebounds and consumers continue to seek out experiences across travel, leisure and dining, luxury brands are di...
Luxury : Travel & Hospitality : Retail
Luxury’s Food Strategies

Big Ideas

Luxury’s Food Strategies

From high fashion embracing high flavours to pantry staples becoming status symbols, brands are getting creative about turning eating into a luxury...
Luxury : Food & Drink : Retail
Luxury States: New Codes of Luxury 2024–2025

Macro Trends

Luxury States: New Codes of Luxury 2024–2025

An essential tool, the Five Luxury States define people’s emotional and psychological journeys through the luxury sector, giving rise to a new set ...
Luxury : Travel & Hospitality : Fashion
NRF 2024 Retail’s Big Show: Community, Luxury and Loyalty

Big Ideas

NRF 2024 Retail’s Big Show: Community, Luxury and Loyalty

At the biggest retail conference in the US, all eyes were on experiential retail, the evolution of the luxury consumer and the critical role of loy...
Retail : Events : Luxury
Destination Debrief: Hainan

Big Ideas

Destination Debrief: Hainan

China’s Hawaii has turned its tropical forests and pristine beaches into a destination for both local and global luxury consumers seeking an authen...
China : Hainan Island : Hainan
Saudi Arabia: Luxury Beauty & Wellness

Markets

Saudi Arabia: Luxury Beauty & Wellness

Our latest report explores Saudi Arabia’s commitment to fostering a health renaissance, with high-end retreats and holistic beauty brands all on th...
Wellness : Beauty : Health
Brand Innovation Debrief: Loewe

Big Ideas

Brand Innovation Debrief: Loewe

Spearheaded by fashion mastermind Jonathan Anderson, the Spanish luxury house is reaching new heights and mainstream appeal, without compromising o...
Fashion : Luxury : Pop Culture & Media
Podcast: Carlota Rodben on the Future of Luxury and Emotion

Podcasts

Podcast: Carlota Rodben on the Future of Luxury and Emotion

In a new episode of his Back to the F**kture podcast, The Future Laboratory co-founder Martin Raymond is joined by Beyond Luxury: The Promise of Em...
Podcast : Back To The F**kture : Luxury
Future Forecast 2024: Luxury

Micro Trends

Future Forecast 2024: Luxury

The luxury sector has shown remarkable resilience amid economic challenges, and maintained its social and economic prestige, demonstrating impressi...
Luxury : Economy : Legacy
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more