US – Catering for the lifestyle needs of US families, the personal assistant streamlines everyday tasks to give parents more free time. Available as an app and online platform, Yohana assigns subscribers dedicated assistants to help with tasks such as online shopping, scheduling appointments and planning a weekend getaway.
The service ensures a convenient approach to daily planning, even taking into account personal information such as children’s clothing sizes. By combining human input with data systems and intuitive tools, Yohana offers an accessible form of support for young parents who may be struggling to move past the shocks of the pandemic. ‘My vision for Yohana is to create products and services that are personal and enhance wellbeing for mums and families. We're starting with the Yohana Membership,’ says Yoky Matsuoka, founder and CEO of Yohana.
With many Millennial parents struggling to keep up with daily demands such as at-home education, they’re looking to technology brands to help manage daily family life. Such initiatives show how the idea of Brand Parents is evolving to reflect the needs of modern consumers.
Apps and social media platforms can support parents by intuitively responding to their daily needs. Retailers should consider partnering with these personal assistants to offer convenient services and product deliveries directly to parents