Global – The Mars House is a virtual home offering a sense of calm and escapism within the metaverse.
Launched as a non-fungible token (NFT), the dwelling represents the most expensive item offered to date as a digital asset – retailing at £370,630 ($512,000, €435,980). Created by digital artist Krista Kim, the virtual house is sold with a soothing soundtrack made in collaboration with Jeff Schroeder of The Smashing Pumpkins. It is designed to show how digital-first spaces can offer positive virtual experiences for people through the provision of a healing atmosphere.
‘Mars House will live for ever as an NFT, so let it represent an art movement for humanity through the power of digital technology,’ says Krista Kim. As NFTs gain momentum, particularly in the art and fashion sectors, this project provides an example of how digital mediums can be enduring, experiential and immersive alternatives to physical products.
As we explore in Alternet Economies, a new wave of decentralised capitalism is emerging and powering new value frontiers for creators, consumers and brands.