UK – Creative studio Uncommon has imbued mortgage company Habito with a dream-like identity designed to visualise the straightforward process the company offers.
The rebranding updates the broker’s logotype, adding wings to represent the heavenly appeal of the brand. Themes of euphoria and joy extend to a new pastel colour palette as well as a phantasmagorical visual style, illustrated by new campaign imagery such as a flying key representing a Habito client’s new home. Uncommon has also worked on merchandise to match this new euphoric style – an untypical direction for a financial services business.
The new look was launched as part of the brand’s existing ad campaign intended to increase brand awareness, aptly named Hell or Habito, ‘The founder Daniel Hegarty created Habito to save people from the hell of getting a mortgage, so when we were creating the Habito experience we wanted to create the badass version of heaven,’ explains Nils Leonard, co-founder of Uncommon Studio.
Discover more colourful branding identities for financial businesses like Habito in our Design Direction, Fluid Capital.
