Featuring a series of playful concepts, Everyday Experiments combines spatial intelligence technology with creative design, partnering with various agencies to reimagine home spaces. While home-based AR activations are typically created for practical purposes, the project focuses on imagination and joy.
The technology concepts transform furniture into living creatures, allow viewers to ‘see’ soundwaves, and rearrange room layouts with virtual layers, among others. ‘As we enter a new digital era, we are also exploring new ways to create a better everyday life at home, while protecting people’s privacy,’ explains Fredrik Axén, digital manager at Ikea.
Ikea’s experiments also allow brands to experiment with their digital presence outside of store environments. For more on the impact of AR in the retail sector, explore the rise of phygital design.