Dallas – Wild Detectives is positioning its range of books as immersive travel experiences.
When the bookstore and café closed due to lockdown measures, it turned to agency partner Dieste to launch Book a Trip, an interactive platform that masquerades as a travel booking website. Visitors to the site will be offered deals such as ‘Barcelona for $14’. Other destinations available include Rio, Alaska and Havana.
When a customer ‘books’ one of these trips, they can explore different books for sale that offer an immersive glimpse into their chosen destination. With the slogan ‘worldwide destinations delivered to your door’, the brand is tapping into the potential of travel experiences that consumers can enjoy while in isolation.
With the travel industry at a standstill, Wild Detectives is demonstrating how the act of travelling is not necessarily a physical movement and can be achieved in the comfort of our homes.
