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Generations
Tracking the key characteristics and values of generational demographics as each cohort evolves.
Download: Generations Now and Next
From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations
Macro Trends
Gen X: Ambiguity to Advocacy
Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt
Macro Trends
Millennials: Pink to Prime
After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years
Macro Trends
Gen Z: Vision to Contradiction
Without the tools or role models to help them enact the change they want to see, Gen Z find themselves paralysed by paradox
Macro Trends
Alphas: Sandbox to Roblox
Many of the technologies, careers and crises that will define and shape the lives of Gen Alpha are yet to exist
Markets
Five stand-out fashion films for autumn/winter 2012
Fashion films are changing as brands use directors with a grasp of narrative and humour to bring their collections to life.
Christian Dior
:
YouTube
:
Depeche Mode
Big Ideas
Harrods targets tweens in social gaming venture
Harrods targets tweens in social gaming venture
Harrods
:
Stardoll
:
Chloé
Big Ideas
Smart mobile strategy should embrace dumb phones
Smart mobile strategy should embrace dumb phones
Facebook
:
Dumb Phones
:
Feature Phones
Big Ideas
Burger King unveils Whopping taste of nostalgia
Burger King unveils Whopping taste of nostalgia
Burger King
:
Whopper
:
Original
Big Ideas
Ikea campaign aims for greater sustainability
Ikea campaign aims for greater sustainability
Ikea
:
Furniture
:
Interiors
Big Ideas
Cardrops delivers mail straight to your vehicle
Cardrops delivers mail straight to your vehicle
Cardrops
:
Mail
:
Packages
Big Ideas
Dior renovates Milan store to double the size
Dior renovates Milan store to double the size
Dior
:
Milan
:
Flagship
Big Ideas
Next stop Mumbai for the BMW Guggenheim Lab
Next stop Mumbai for the BMW Guggenheim Lab
BMW
:
Guggenheim
:
Lab
Big Ideas
Starbucks refreshes customers via social network
Starbucks refreshes customers via social network
Starbucks
:
Social Network
:
Rewards
Big Ideas
Start-up Chile project funds new entrepreneurs
Start-up Chile project funds new entrepreneurs
Start-up
:
Chile
:
Entrepreneurs
Big Ideas
Omni-channel retail heralds shopping revolution
Omni-channel retail heralds shopping revolution
Omni-channel
:
Phygital
:
Seamless
Big Ideas
Coca-Cola and Sanofi to launch beauty drinks
Coca-Cola and Sanofi to launch beauty drinks
Coca-Cola
:
Sanofi
:
Drinks
Big Ideas
Swedes ready to sell personal data for rewards
Swedes ready to sell personal data for rewards
Bespoke
:
Deals
:
Age
Big Ideas
Retail Analysis: Woolworths Food’s worlds of merchandising
Retail Analysis: Woolworths Food’s worlds of merchandising
Woolworths
:
Department Store
:
Johannasberg
Big Ideas
Huawei builds its smartphone brand worldwide
Huawei builds its smartphone brand worldwide
Mobile
:
Smart Phone
:
Huawei
Big Ideas
Husky Chat channels the 90s with a social twist
Husky Chat channels the 90s with a social twist
Husky Chat
:
Internet
:
Chat
Design Directions
Paris Womenswear S/S 2013
The spring/summer 2013 collections in Paris saw the reinvention of ostentatious 1980s looks, a continuation of futuristic textiles and the introduc...
The New Sublimity
:
Jensen
:
McCartney
Big Ideas
New design makes eBay look more Pinteresting
New design makes eBay look more Pinteresting
EBay
:
Pinterest
:
E-commerce
Big Ideas
Screen star: Social tv takes off in Europe
Screen star: Social tv takes off in Europe
Tv
:
Social Media
:
Programming
Big Ideas
Retail analysis: M&S Cheshire Oaks, multi-channel flagship store
Retail analysis: M&S Cheshire Oaks, multi-channel flagship store
Marks & Spencer
:
Cheshire Oaks
:
Omnichannel
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