Generations

Tracking the key characteristics and values of generational demographics as each cohort evolves.

Download: Generations Now and Next

From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations

Macro Trends

Boomers: Ageing to Becoming

By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way

Macro Trends

Millennials: Pink to Prime

After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years

Macro Trends

Gen Z: Vision to Contradiction

Without the tools or role models to help them enact the change they want to see, Gen Z find themselves paralysed by paradox

Macro Trends

Alphas: Sandbox to Roblox

Many of the technologies, careers and crises that will define and shape the lives of Gen Alpha are yet to exist

Viewpoints

Tracy Yaverbaun : F-commerce 2.0

Facebook’s group director of retail, fashion and luxury partnerships talks F-commerce 2.0.

Facebook : Tracy Yaverbaun : Social Media

Micro Trends

Home-grown Luxury

A new breed of luxury brands is emerging from developing economies, starting a shift in the industry away from the traditional domination of Paris,...

Domestic : Local Brands : Distribution

Big Ideas

Playful promotions aimed at US Millennials

Recession : Campaign : Parents

Design Directions

Andrea Crews: Fashion and art direction

Colour : Kitten Hologram : Art Direction

Markets

Russian Luxurians

Russia luxurians have rebounded and prospered in the wake of the 2008 global crash. The number of ultra-high-net-worth households in Russia grew fr...

Russia : Deloitte : UHNWIs

Big Ideas

Millennial Trains Project re-invents the road trip

Trains : Journey : Crowdfunding

Markets

Sub-Saharan Africa

Sub-Saharan Africa (SSA) is open for business as analysts hail a new era of prosperity for the world’s least developed region. The IMF predicts tha...

IMF : World Bank : Accenture

Markets

Middle Eastern Luxurians

The Arab Spring may have been the high-water mark for conspicuous consumption by Middle Eastern luxurians. The region’s luxury consumers have long ...

Middle East : Luxury Movement : Chanel

Big Ideas

Marriott opens Innovation Lab at headquarters

Marriott : Hotels : Lab

Big Ideas

Queen of Punk calls on young poets for eco-support

Vivienne Westwood : Poetry : Competition

Big Ideas

Mexico is a bright spot for youth-focused retail

Mexico : Middle-class : H&M

Big Ideas

Topshop shares a festival of fashion in new film

Topshop : Film : Kate Bosworth

Design Directions

Energy Scavenging

Designers are crafting simple wooden structures, designed to scavenge energy from surrounding natural resources as well as creating convivial meeti...

Green : Energy : Survivability

Markets

The Future of Luxury Service

Luxury brands have always sought to differentiate themselves through service and, as the global luxury market starts to cool, understanding the kin...

China : Brazil : W Hotels

Viewpoints

Amber Atherton : Tapping luxury Millennial networks

MyFlashTrash founder Amber Atherton talks about tapping luxury millennial networks.

Social Media : MyFlashTrash : Amber Atherton

Big Ideas

Cycling mega-brand targets men in Lycra

Cycling : Middle-age : Halfords

Micro Trends

Big Bold Luxe

Big is the new black in luxury circles as brands open ever bigger and bolder high-concept stores and employ epic marketing strategies to woo luxuri...

Flagship : Department Store : Stores

Big Ideas

Pew study reveals shifts in teen social media use

Internet : Behaviour : Teenagers

Design Directions

Lunar Grace

A rich convergence of the worlds of art and science is fuelling a fascination with celestial activity, dark matter and alchemy. As a result, design...

Science : Space : Astrology

Design Directions

Alexander & James

Blurring editorial content with online sales is not purely the preserve of luxury fashion e-tailers. It is also a strategy being adopted by alcohol...

Luxury : Female Whisky Drinkers : Mixology

You have 3 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.

BECOME A MEMBER