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Gen Z
Born 1997–2012, Gen Z are digital natives, socially minded and a rebellious force to be reckoned with.
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What’s New on LS:N Global?
From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global
Macro Trends
Youth Culture in 2025
From immersive experiences to creator-driven content and innovative storytelling, pop culture and media innovators are reshaping how audiences engage with entertainment
Macro Trends
The Future of Sports Fandom
By embracing new technologies, geographies and audiences, sport is becoming bigger than ever and offering valuable lessons on nurturing a new era of fandom
Behaviours
Gen Z in India
India’s Gen Z are reshaping tradition, blending heritage with global influences to promote sustainability, inclusivity, and individuality in the consumer landscape
Micro Trends
Safe Hate Spaces
A new wave of content creators is normalising complaining by sharing petty grievances and creating safe havens for connection
Big Ideas
Healthy choice is the order of the day at McDonald’s
Healthy choice is the order of the day at McDonald’s
Build Your Meal
:
McDonalds
:
Healthy
Big Ideas
Raspberry Pi opens up computing to children
Raspberry Pi opens up computing to children
Raspberry Pi
:
Coding
:
Computing
Big Ideas
Charging bag plugs into Sport & Leisure generation
Charging bag plugs into Sport & Leisure generation
Vodaphone
:
Richard Nicoll
:
Smart Phone
Big Ideas
Asia-Pacific leads the way in mobile app use
Asia-Pacific leads the way in mobile app use
Asia Pacific
:
Mobiles
:
App
Big Ideas
Retail analysis: Konzepp, Hong Kong
Retail analysis: Konzepp, Hong Kong
Konzepp
:
Hong Kong
:
Store
Big Ideas
Russia’s Yandex teams up with Twitter
Russia’s Yandex teams up with Twitter
Yandex
:
Microsoft
:
Russia
Big Ideas
Brazilian blogger collective joins e-commerce
Brazilian blogger collective joins e-commerce
F-hits
:
Bloggers
:
Brazil
Big Ideas
Old electronics could be a sustainable business
Old electronics could be a sustainable business
O2
:
Gadgets
:
Vouchers
Big Ideas
Celebrity cereal additions pop up on Twitter
Celebrity cereal additions pop up on Twitter
Totes Amazeballs
:
Kellogs
:
Cereal
Big Ideas
Oscar De la Renta sources ideas from the crowd
Oscar De la Renta sources ideas from the crowd
Facebook
:
Crowdsource
:
Content
Big Ideas
Facebook acts as brands question F-commerce
Facebook acts as brands question F-commerce
Facebook
:
F-commerce
:
Oscar De La Renta
Big Ideas
Harrods follows the crowd on Burberry selection
Harrods follows the crowd on Burberry selection
Burberry
:
Harrods
:
Facebook
Big Ideas
India's Generation I are the next big spenders
India’s Generation I are the next big spenders
China
:
Emerging Economy
:
Consumer Spending
Big Ideas
Samsung sees double with new Duos smartphones
Samsung sees double with new Duos smartphones
Samsung
:
India
:
Emerging Markets
Big Ideas
Film reflects potential of glass technology
Film reflects potential of glass technology
Touch-screen
:
Digital Futures
:
Tv
Viewpoints
Carri Munden : Netstalgia
Cassette Playa director and head designer Carri Munden talks Netstalgia.
Tumblr
:
Carri Munden
:
Social Networking
Big Ideas
PayPal eyes payment deals with physical retailers
PayPal eyes payment deals with physical retailers
PayPal
:
Tills
:
Cash-wrap
Big Ideas
Glamour taxis along in new m-commerce drive
Glamour taxis along in new m-commerce drive
Glamour
:
M-commerce
:
Taxis
Big Ideas
UK retailer gets in training on denim sales
UK retailer gets in training on denim sales
Selfridges
:
Denim
:
Nudie
Big Ideas
Retail Analysis: Boxpark pop-up mall takes a social approach
Boxpark pop-up mall takes a social approach
Boxpark
:
Temporary
:
Shoreditch
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