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Gen Z
Born 1997–2012, Gen Z are digital natives, socially minded and a rebellious force to be reckoned with.
Webinars
What’s New on LS:N Global?
From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global
Big Ideas
Kidult Craze
Adults are gravitating towards playful, non-digital items such as plush toys, collectables and nostalgic characters to reconnect with and heal their inner child
Macro Trends
Gen Z Now and Next
Gen Z are entering adulthood burdened by global challenges, yet lack the tools or role models to drive the change they envision, leaving them paralysed by paradox
Behaviours
Gen Z in India
India’s Gen Z are reshaping tradition, blending heritage with global influences to promote sustainability, inclusivity, and individuality in the consumer landscape
Micro Trends
Erotic-tainment
A backdrop of sex-averse culture is only making audiences thirstier, leading to an explosion of entertainment that brings smut to the masses
Big Ideas
Tool predicts behaviour by studying media usage
Tool predicts behaviour by studying media usage
MIT Media Lab
:
Human Dynamics Laboratory
:
Logic
Big Ideas
Cereal Branding & Packaging is on Target for 80's revival
Cereal Branding & Packaging is on Target for 80’s revival
General Mills
:
Cereal
:
Atari
Big Ideas
LG's Magic remote control is a good listener
LG’s Magic remote control is a good listener
LG Electronics
:
Magic Remote
:
Remote Control
Big Ideas
KLM flies in with new Meet & Seat service
KLM flies in with new Meet & Seat service
KLM
:
Airline
:
Social
Big Ideas
Pinterest climbs the social network ladder
Pinterest climbs the social network ladder
Pinterest
:
Shareaholic
:
YouTube
Markets
Mexico Market
International influence and local traditions combine in North America’s fastest growing market.
Mexico
:
Market Research
:
Urbanism
Big Ideas
Young Turks prompt surge in mall development
Young Turks prompt surge in mall development
Shopping
:
Jones Lang
:
Union Investment Real Estate
Big Ideas
Community lab crowdsources biotech innovation
Community lab crowdsources biotech innovation
BioCurious
:
Crowdsourcing
:
Laboratory
Big Ideas
Changers solar charger gives power to the people
Changers solar charger gives power to the people
Chargers
:
Energy
:
Carbon Footprint
Big Ideas
Brazil retailer crowdsources virtual merchandise
Brazil retailer crowdsources virtual merchandise
Magazine Você
:
Virtual
:
Store
Big Ideas
Bodymetrics is a good fit with online shoppers
Bodymetrics is a good fit with online shoppers
Bodymetrics
:
Scanning
:
Body Shape
Big Ideas
New Pirate Bay category makes data tangible
New Pirate Bay category makes data tangible
Pirate Bay
:
File-Sharing
:
3D Printing
Macro Trends
The Future of Music : 10 Trends
LS:N Global looks at the top ten trends that are informing how the music industry reconfigures itself in the digital era.
Music
:
Tunes
:
Entertainment
Big Ideas
Nissan creates new iPhone case from scratch
Nissan creates new iPhone case from scratch
Advanced Softmaterials
:
Nissan
:
Scratch Shield
Big Ideas
Facebook branches out with professional apps
Facebook branches out with professional apps
Facebook
:
Apps
:
Social
Big Ideas
Social media a big plus for the new Cadbury bar
Social media a big plus for the new Cadbury bar
Cadbury
:
Google+
:
Social
Big Ideas
Web reviews add transparency to Four Seasons
Web reviews add transparency to Four Seasons
Four Seasons
:
Trip Advisor
:
Curated Content
Big Ideas
Men must earn the right to date Chinese women
Men must earn the right to date Chinese women
China
:
Homeownership
:
Home Ownership
Big Ideas
App makes booking flights a social experience
App makes booking flights a social experience
Malaysian Airlines
:
Facebook
:
MH Buddy
Big Ideas
H&M eyes small cities amid growing China focus
H&M eyes small cities amid growing China focus
China
:
Expansion
:
Low-teir Cities
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