Gen X

Born 1965–1980, Gen X-ers are the smallest cohort yet inherently adaptable, the ‘bridgers’ realising their digital dreams out of an analogue upbringing.

Gen X Now and Next

Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt, while juggling their care-giving and financial responsibilities.

Micro Trends

Menopause Travel

A wave of luxurious, expert-led travel businesses is shattering taboos and redefining menopause with a focus on education, empowerment and enjoyment.

Markets

Mature Romance

From Hollywood to publishing, older women are reclaiming desire, starring in box-office hits and driving a new wave of storytelling that challenges age-old stereotypes.

Viewpoints

Reframing Ageing

Jacynth Bassett, founder and CEO of global consultancy, community and campaign Ageism Is Never In Style discusses reframing the anti-ageism narrative.

Viewpoints

Inter-Generational Workforces

Companies that radically change the way they employ over-50s and embrace an inter-generational workforce will win the battle for workplace talent.

Big Ideas

Diageo offers one-to-one tastings

Diageo : Dubai : Airport

Big Ideas

Consumers prefer a drink made locally

Alcohol : Local Beverages : Euromonitor

Big Ideas

Kiss and make up: Brands continue to benefit from ‘lipstick effect’

Affordable Luxury : Lipstick Effect : Lipstick

Markets

Luxury: Ulan Bator

A small but deep pocket of mining wealth is attracting a host of the world’s luxury brands to the capital of Mongolia. And as a result, Ulan Bator ...

Ulan Bator : Mining : Zegna

Viewpoints

Sissel Tolaas : Who nose?

Smell collector Sissel Tolaas talks about multi-sensory branding.

Sissel Tolaas : Multi-sensory Branding : Sensory

Micro Trends

The new dinner theatre

Dinner theatre used to mean theatregoers tucking into roast chicken as they watched a whodunit. Now, however, as good food becomes the norm and sop...

Marije Vogelzang : Bistroteque : Mart’ Guixé

Big Ideas

Luxury equals lifestyle for a quarter of UAE consumers

Shopping : Arab : Hotspot

Markets

Luxury: Beirut

For luxury in the Middle East, Dubai is the clear frontrunner. But thanks to a stabilising political climate, an expanding local market and a growi...

Beirut : Dior : Jimmy Choo

Big Ideas

Mattifying: the new word in male beauty

Mattifying : Grooming : Metrosexuals

Big Ideas

Consumers ditch the pub to drink at home

Alcohol : Mintel : Off-premise

Big Ideas

Waitrose aims for a higher class of cooking

Waitrose : Cooking : Classes

Big Ideas

GM on road to 1m luxury car sales in Brazil

Brazil : GM : Chevrolet

Big Ideas

European iPhone users forge ahead in m-commerce

Iphone : M-commerce : Forrester Research

Big Ideas

Koreans lead Asian move to online shopping

Seoul : Monthly : Income

Big Ideas

Japanese hotels find room for girl power

Japan : Tokyo : Yahoo

Viewpoints

Scott Galloway : Mobile luxury for New Millennials

L2 founder Scott Galloway talks about mobile luxury for New Millennials.

L2 : Scott Galloway : New Millennials

Big Ideas

Higher incomes boost Chinese beauty sector

China : RNCOS : India

Markets

The New Normal Update

The New Normal Briton has two children and thinks of himself as working or lower middle class. He goes on a foreign holiday at least once a year, e...

Mondeo Man : Fiesta Folk : Womenomics

Big Ideas

Nokia wheels out pedal-powered charger

Nokia : Finland : Electricity

Big Ideas

Film producers promote Tunnel vision

Sydney : Crowdfunding : The Tunnel

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