Gen X

Born 1965–1980, Gen X-ers are the smallest cohort yet inherently adaptable, the ‘bridgers’ realising their digital dreams out of an analogue upbringing.

Gen X Now and Next

Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt, while juggling their care-giving and financial responsibilities.

Markets

Mature Romance

From Hollywood to publishing, older women are reclaiming desire, starring in box-office hits and driving a new wave of storytelling that challenges age-old stereotypes.

Viewpoints

Reframing Ageing

Jacynth Bassett, founder and CEO of global consultancy, community and campaign Ageism Is Never In Style discusses reframing the anti-ageism narrative.

Macro Trends

The Great Wealth Transfer

Wealth ownership, distribution and the politics that influence cross-generational spending are all in flux, according to the latest findings of The Future Laboratory’s report.

Viewpoints

Inter-Generational Workforces

Companies that radically change the way they employ over-50s and embrace an inter-generational workforce will win the battle for workplace talent.

Macro Trends

The Just Nots

They pay their taxes, work hard and do all the right things. But from Leicester to Lymington, from Berlin to Los Angeles, millions today are just n...

Micro Trends

Polarised brands

The new hourglass shape of the labour market has made for a polarised society, with a squeezed middle and growing numbers at the top and bottom. Th...

Polarisation : Squeezed Middle : FMCG

Communities

The Just Nots

They pay their taxes and they work hard, but millions today are just not making ends meet, just not making it on the housing ladder and just not ge...

Food : Consumption : Status

Markets

Just Nots Homedulgence

Eating in rather than dining out is a common-sense way to control household budgets – and one that appeals to Just Nots. Just Not pensioner David S...

Prezzo : IGD : Culture Kitchen

Markets

Private Label Rising

The rise in own-brand, private-label goods in supermarkets is a direct impact of the Just Nots’ squeezed budgets. Four in 10 (41%) more Britons bou...

Private Label : Quality : Wal-Mart

Markets

Spirits Market

The worldwide spirits sector is booming, fuelled by growth markets such as China and India.

China : India : White Spirits

Big Ideas

Pret-a-Portas puts luxury gloss on high street

Mary Portas : House Of Fraser : VIP

Micro Trends

Foraging Futures

Once seen as a means of survival for the thrifty and impoverished, food-foraging is driving sophisticated diners wild.

Forage : Wild : Seasonal

Micro Trends

Gourmet Junk: Drinks

Driven by nostalgia, today’s urban consumers demand upscale versions of junk food and drink.

Junk Food : Nostalgia : Milkshakes

Markets

Fragrance

The global market for fragrances is set to grow, boosted by organic ingredients and a revival of Middle Eastern scents in the West.

Global Intelligence Alliance : Avon : Bulgari

Micro Trends

Co-opetition

Forward-thinking drinks brands are starting to cooperate as well as compete, helping to grow their respective categories and their own businesses. ...

Cooperation : Competition : Common

Big Ideas

All change: designer concept spaces get a facelift at Dover Street Market

Dover Street Market : Designer : London

Markets

Luxury car market: China

With China due to overtake the US as the world’s biggest luxury consumer market in the coming five years, the country is seeing a burgeoning demand...

China : Autos : Hurun Report

Micro Trends

UPDATE: Infosthetics

We first reported on the Infosthetics trend when we noticed that designers, scientists and artists were creating visually innovative ways of presen...

Digital : Culturomics : Google Labs

Viewpoints

Matt Watkins : Gamifying public transport

Mudlark creative and technical director Matt Watkins talks about gamifying public transport.

Chromaroma : Matt Wakins : Games

Micro Trends

Game Systems

Recognising the coming era of Ubiquitous Gaming Culture, a few pioneers are not only adding a gaming layer to the everyday, they are completely re-...

School : Hyperglance : Software

Micro Trends

Sustainable Sushi

Sushi, the artful Japanese dish, is edging higher up the critical list every day. In response to the alarming consequences on the marine environmen...

Organic : Fishing : Eco-conscious

Micro Trends

F-Commerce

Online retailers are opening store fronts on Facebook, enabling visitors to buy, like and share items with friends. Brands are using the social fea...

Gaming : Exchange : Store Credits

Big Ideas

Think Blue campaign sets players on eco trip

Sustainability : Conservation : Environment

Viewpoints

Sam Bompas : Experiential food

Bompas & Parr co-founder Sam Bompas talks about experiential food.

Bompas & Parr : Sam Bompas : Experiential Food

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