Gen X

Born 1965–1980, Gen X-ers are the smallest cohort yet inherently adaptable, the ‘bridgers’ realising their digital dreams out of an analogue upbringing.

Gen X Now and Next

Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt, while juggling their care-giving and financial responsibilities.

Micro Trends

Menopause Travel

A wave of luxurious, expert-led travel businesses is shattering taboos and redefining menopause with a focus on education, empowerment and enjoyment.

Markets

Mature Romance

From Hollywood to publishing, older women are reclaiming desire, starring in box-office hits and driving a new wave of storytelling that challenges age-old stereotypes.

Viewpoints

Reframing Ageing

Jacynth Bassett, founder and CEO of global consultancy, community and campaign Ageism Is Never In Style discusses reframing the anti-ageism narrative.

Macro Trends

The Great Wealth Transfer

Wealth ownership, distribution and the politics that influence cross-generational spending are all in flux, according to the latest findings of The Future Laboratory’s report.

Micro Trends

Mexican Micro-Breweries

A craft beer breakthrough is bubbling in Mexico as social media-savvy consumers and rebel brewers challenge the old guard.

Craft : El Deposito : Dos Equis

Markets

Craft Beer Market: US

A controversial shift from bottles to cans is part of a strategy to further fuel increases in sales of craft beers in a falling market.

Microbrews : Craft Beer : Cans

Viewpoints

Gabriella Gomez-Mont : Flexible homelessness

The woman: Gabriella Gomez-Mont The idea: Flexible homelessness Words: Stephen Graves Visuals: Joanna Tulej

Gabriella Gomez-Mont : Tóxico Cultura : Flexible Homelessness

Big Ideas

Devilish bourbon has customers over a barrel

Jim Beam : Stories : Narrative

Big Ideas

Adults get the message as Twitter use soars

Pew : Smartphones : Pew Research Center

Big Ideas

Snooth wine lovers rack up a tasty challenge

Educational App : Snooth : Drinking App

Viewpoints

Simon Thompson : Five-star hotel retail

Raddleman CEO Simon Thompson talks about five-star hotel retail.

Simon Thompson : Hotel Retail : Luxury

Big Ideas

Rich consumers use the internet differently

Digital : Check-in Culture : Amortal

Micro Trends

Simpler Experiences

As well as seeking simpler products, consumers, overwhelmed by information and choices, want simpler experiences.

Tesco : Click N Collect : Boarding Pass

Big Ideas

QR code use soars, but teens slow to respond

Vouchers : Smartphones : QR Codes

Big Ideas

Going native: Local shops for local people

Store Layout : Ethnic : Zoning

Big Ideas

Internet holds sway among Shanghai shoppers

Cosmetics : Influence : Peer-to-peer

Viewpoints

Michael-George Hemus : Revived brands

Michael-George Hemus talks about revived brands.

Truman Brewery : Michael-George Hemus : Beer

Big Ideas

Technology a fatal distraction for workers

Information Overload : Instant Messaging : Workplace

Markets

Cosmetics Market

It has become a truism that, while many consumer markets struggle in tough times, the cosmetics market holds up, thanks to the lipstick effect. Thi...

L'Oréal : Cosmetics : Lipstick Effect

Viewpoints

Eric Whitacre : Collaborative creativity

Classic composer Eric Whitacre talks about collaborative creativity.

Eric Whitacre : Music : Technology

Big Ideas

FarmVille to GagaVille, as female target audience shape new ecommerce

Female Gamers : Marketing : Zynga

Micro Trends

Hobbyism

Revivalists spend their leisure time learning old crafts and skills, and then using those skills to produce objects that combine beauty and utility.

Craftsmanship : Angling : Birdwatching

Markets

Male Beauty Market

In the 90s, the metrosexual was the key target consumer for men’s beauty companies. But now, career-focused men who wish to look more presentable a...

Metrosexual : Anti-ageing : L'Oréal

Micro Trends

Food-finding apps

A new wave of smartphones is helping consumers to find gourmet food trucks, word-of-mouth restaurants and lesser-known real-ale pubs with location-...

Gourmet : Apps : Geo-location

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