Gen X

Born 1965–1980, Gen X-ers are the smallest cohort yet inherently adaptable, the ‘bridgers’ realising their digital dreams out of an analogue upbringing.

Gen X Now and Next
Menopause Travel
Reframing Ageing
The Great Wealth Transfer
Inter-Generational Workforces
Nestlé to cut out all artificial ingredients

Big Ideas

Nestlé to cut out all artificial ingredients

Nestlé to cut out all artificial ingredients
Nestle : Confectionary : Chocolate
Gucci turns its Hand to Japanese craftsmanship

Big Ideas

Gucci turns its Hand to Japanese craftsmanship

Gucci turns its Hand to Japanese craftsmanship
Japan : Gucci : Craftsmanship
Fashion label pins hopes on a new live event

Big Ideas

Fashion label pins hopes on a new live event

Fashion label pins hopes on a new live event
Caslypso : St Barts : Pinterest
IHG adopts an Even approach to staying healthy

Big Ideas

IHG adopts an Even approach to staying healthy

IHG adopts an Even approach to staying healthy
Intercontinental Hotels Group : Spa : Wellness
Healthy choice is the order of the day at McDonald’s

Big Ideas

Healthy choice is the order of the day at McDonald’s

Healthy choice is the order of the day at McDonald’s
Build Your Meal : McDonalds : Healthy
Budweiser campaign shows brand is on track

Big Ideas

Budweiser campaign shows brand is on track

Budweiser campaign shows brand is on track
Budweiser : Beer : Advertising
Charging bag plugs into Sport & Leisure generation

Big Ideas

Charging bag plugs into Sport & Leisure generation

Charging bag plugs into Sport & Leisure generation
Vodaphone : Richard Nicoll : Smart Phone
Asia-Pacific leads the way in mobile app use

Big Ideas

Asia-Pacific leads the way in mobile app use

Asia-Pacific leads the way in mobile app use
Asia Pacific : Mobiles : App
Retail analysis: Konzepp, Hong Kong

Big Ideas

Retail analysis: Konzepp, Hong Kong

Retail analysis: Konzepp, Hong Kong
Konzepp : Hong Kong : Store
Russia’s Yandex teams up with Twitter

Big Ideas

Russia’s Yandex teams up with Twitter

Russia’s Yandex teams up with Twitter
Yandex : Microsoft : Russia
Brazilian blogger collective joins e-commerce

Big Ideas

Brazilian blogger collective joins e-commerce

Brazilian blogger collective joins e-commerce
F-hits : Bloggers : Brazil
Old electronics could be a sustainable business

Big Ideas

Old electronics could be a sustainable business

Old electronics could be a sustainable business
O2 : Gadgets : Vouchers
DIY Foodies

Communities

DIY Foodies

Raised on a healthy diet of openness, experimentation and information-sharing on the internet, DIY Foodies are bringing home the bacon.
Food : Cookery School : Trucks
Oscar De la Renta sources ideas from the crowd

Big Ideas

Oscar De la Renta sources ideas from the crowd

Oscar De la Renta sources ideas from the crowd
Facebook : Crowdsource : Content
Facebook acts as brands question F-commerce

Big Ideas

Facebook acts as brands question F-commerce

Facebook acts as brands question F-commerce
Facebook : F-commerce : Oscar De La Renta
German car market in fast lane as EU sales stall

Big Ideas

German car market in fast lane as EU sales stall

German car market in fast lane as EU sales stall
Germany : Peugeot-Citroën : PSA
Harrods follows the crowd on Burberry selection

Big Ideas

Harrods follows the crowd on Burberry selection

Harrods follows the crowd on Burberry selection
Burberry : Harrods : Facebook
China set to be world leader in outbound Travel & Hospitality

Big Ideas

China set to be world leader in outbound Travel & Hospitality

China set to be world leader in outbound Travel & Hospitality
China Outbound Tourism Research Institute : Tourism : Travel
Samsung sees double with new Duos smartphones

Big Ideas

Samsung sees double with new Duos smartphones

Samsung sees double with new Duos smartphones
Samsung : India : Emerging Markets
Singles Rising

Markets

Singles Rising

An increasing variety of lifestyle options is making living alone more attractive to people. Instead of feeling lonely or isolated, new singles are...
Eurostat : Government Office For Science : Singles
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