US and UK – The guided meditation and wellness app has partnered with women’s online community Peanut to launch a content series designed specifically for women. The Women’s Collection features a range of experts and covers three main categories: body and health, sex and relationships, and strength in solidarity.
The launch comes in the wake of the overturning of Roe versus Wade in the US, and following research conducted in the UK by the two companies that reveals that 89% of women think that the medical industry doesn’t take women’s sexual desires seriously, and that 78% have experienced low sex drive. It’s a response that aims to normalise conversations about women’s sexual wellness and tackle taboos, providing access to crucial information.
‘It can be hard for women to access information and advice, combined with the fact that many are too embarrassed to ask, and therefore having it all in one, accessible place is really transformative and important to support women’s wellbeing,’ says relationship therapist Kate Moyle, who features in the series. Explore our Women Futures series to track the female-first shifts reshaping the future.
How can you recentre women in branded content and campaign imagery? Consider launching content that directly addresses the needs of women and other frequently overlooked groups