In October, we published Redemptive Diets, our 2021 food and drink macrotrend. Here, we examined why global citizens are becoming aware of the need for all industries to have a positive impact on people, planet and profit, transforming how we eat and who we eat with. As a result, Redemptive Diets explores future-fit food systems that will support changing social values, protect precious resources and secure supply chains.
‘Global brands, producers and marketers are required to rectify the vast, negative impacts of their production, exploring how the less impactful solutions of old can be enhanced through technology,' explains Martin Raymond, co-founder of The Future Laboratory. Not only will these more resilient food systems allow us to define our cultural identities and fulfil our broader human needs, they will combine traditional and ancestral approaches with science to mitigate past problematic behaviours and create culturally and environmentally enriching experiences.
As we enter 2022, brands will need to refocus from mass production to catering for niche communities, identities and diets, realising how customers themselves are aligning their beliefs and hopes for the future with what they ingest and imbibe.