London – Designed to be a more empathetic online space for chronic pain support, Leva uses visual cues and soft colourways to promote its more accessible yet personalised approach to pain management. Uniting the fields of physiotherapy, psychology and medication, Leva combines health expertise with nurturing support and realistic, home-based care strategies for people seeking treatment for back, joint and nerve pain, in palliative care or undergoing cancer treatment.
Its emotionally intelligent branding, created by agency That Thing, seeks to avoid conventional medical cues. It achieves this through a pastel colour palette, various typefaces and stylised animations that communicate information in a friendly and personable way. By implementing this identity, Leva draws on the visual styles we identify in Soft Aid. Joe Weir, co-founder of That Thing, says: ‘Leva presented a great challenge: how do you create a brand that mixes a real caring humanity with expertise and rigour? We knew it couldn’t feel too soft, but it couldn’t feel too clinical either.’
With many consumers dealing with persistent pain on a daily basis, such services are essential in ensuring that people feel supported in a sensitive and relatable way.
As people recognise the need for continuing mental and physical support, there is growing demand for anti-clinical healthcare. Draw on empathetic language and aesthetics to humanise your products and services