Warsaw – Responding to the health risks facing children in densely polluted areas of Warsaw, Otrivin nasal spray is experimenting with an air-purifying playground.
The AirBubble playground features 52 cylinders of algae that filter air pollutants and release oxygen through photosynthesis. Air purification is also generated through movement, so as children play within the park, the air is better able to circulate through the algae. This results in a cleaner, more breathable environment. The project is a collaborative effort between Saatchi & Saatchi London and architecture and innovation firm ecoLogicStudio, and is open to the public for four months.
‘Otrivin exists to help people breathe better, and that is what we are doing with this,’ says Farhad Nadeem, global marketing director at Otrivin. ‘We were very excited by the innovation challenge: what if we could build a playground in the middle of the city, inside which the air would be clean?'
This activation provides an example of how targeted eco-efforts can improve the lives of urban dwellers. To discover more innovations around tackling pollution, delve into our Climate Crisis series.