News 18.08.2020

Need to Know

Apple elevates smartphone storytelling, Google rolls out virtual business cards in India and holidaymakers are showing renewed confidence in Airbnb.

Apple’s new campaign celebrates smartphone cinema

The Stunt Double by Damien Chazelle for Apple, global

Global – For Apple’s Shot on iPhone campaign, Oscar-winning director Damien Chazelle has created a short film shot entirely on an iPhone 11 Pro.

The Stunt Double is a nine-minute vertical short film that reframes cinema for the smartphone age, while using iPhone 11 Pro’s upgraded video functions such as 4K, video stabilisation, the extended dynamic range tool and the ultra-wide lens mode. The campaign was conceived by TBWA\Media Arts Lab.

With the aim of inspiring iPhone users to create their own short films, the genre-spanning blockbuster takes the spectator on a nostalgic journey through cinema history. In a making-of film, Chazelle says that he hopes the short film 'throws out a few ideas that people can play with literally on their own, at home or in their backyards’.

Traditional cinema is slowly adapting to the social media-inspired way of storytelling. In our interview with youth film-making collective Pickpocket, explore the importance of crafting stories in a way that relates to the digital generation.

A cooking kit that re-imagines self-sufficient dining

Portable Cooking Kit by Jisun Kim, Seoul Portable Cooking Kit by Jisun Kim, Seoul
Portable Cooking Kit by Jisun Kim, Seoul Portable Cooking Kit by Jisun Kim, Seoul

Seoul – Designer Jisun Kim re-imagines portable dining with a conceptual kit for self-sufficient, on-the-go cooking.

The kit features powdered supplements, dehydrated vegetables and compact equipment to enable people to visit remote destinations without the need to access traditional cooking tools and ingredients. Ensuring personalisation, each package is tailored to the user’s individual health needs. A supporting app also helps travellers source seasonal ingredients from local areas to be combined with elements already included in the kit.

It also features a portable solar panel to power the set’s small induction hob, allowing users to cook without external energy sources. ‘I foresee that the consumption of synthetic foods will grow in the future, and I believe customised supplements will improve personalised diets,’ explains Jisun Kim, designer of the portable cooking kit.

As outdoor experiences become more popular, the trend for the Elevated Outdoors is evolving, with consumers looking to brands to allow them to be self-sufficient.

Google’s people cards empower entrepreneurs

India – Google has launched a new search feature in India to make it easier to find information about everyday people.

Google’s new people cards aim to empower ‘the millions of influencers, entrepreneurs, prospective employees, self-employed individuals, freelancers, or anyone else out there who wants to be discovered’. By adding their personal data, a description and their websites to their people cards, individuals gain agency over the information that appears when people search for their name online.

Through this feature Google enables people to build their online presence without the need of an additional external website. ‘Our goal with Search is to always make sure people can find helpful and reliable information, so we have a variety of protections and controls in place to maintain the quality of information on people cards,’ explains Google.

The launch shows the increasing need for new tools and services that reflect the evolving workforce. In our dedicated Workplace series, we track ideas and innovations that will shape the future of work.

People cards by Google, India

Stat: Travellers are more confident about booking trips away

Amangiri, US Amangiri, US

Data from Airbnb indicates that people are feeling more confident about booking both local and international stays.

On 8 July, guests booked more than 1m nights’ worth of future stays at Airbnb listings around the world – the most since before lockdown. Guests booked stays in destinations in over 175 countries and regions, including Togo, Angola, Bahrain, Svalbard and Kyrgyzstan.

But while booking rates have gone up, most guests are planning local trips, with about half of reservations made for destinations within 300 miles. And many of these trips are to rural areas, allowing urbanites to reconnect with nature.

We initially identified the trend for Staycations as a result of carbon emissions, but increased emphasis on hygiene is now a key driver for local trips.

Previous News Articles
Iris van Herpen unveils Sympoiesis at Paris Haute Couture Week

News

Iris van Herpen unveils Sympoiesis at Paris Haute Couture Week

At Paris Haute Couture Week, Iris van Herpen unveiled Sympoiesis, a collection steeped in material innovation.
Couture : Fashion : Bioluminescent Algae
Foresight Friday: Dan Hastings, deputy foresight editor

News

Foresight Friday: Dan Hastings, deputy foresight editor

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about.
Fashion : Luxury : Pop Culture & Media
Stat: Global spending on leisure travel will triple by 2040

News

Stat: Global spending on leisure travel will triple by 2040

A new report by Boston Consulting Group reveals that the global leisure travel market is set to triple in value, growing from £3.51 trillion ($4.25...
Travel : Hospitality : Tourism
Tripadvisor rebranding elevates travellers’ voices

News

Tripadvisor rebranding elevates travellers’ voices

Tripadvisor has unveiled a major rebranding led by creative studio Koto, marking its evolution from a pioneering travel guide into a global booking...
Travel : Hospitality : Design
Atlanta’s first women’s sports bar Jolene Jolene redefines the game

News

Atlanta’s first women’s sports bar Jolene Jolene redefines the game

Jolene Jolene, Atlanta’s first-ever women’s sports bar, is proof that interest in women’s sports is reshaping the traditionally male-dominated spor...
Hospitality : Sports : Leisure
Stat: Gen Z aren’t quitting alcohol after all

News

Stat: Gen Z aren’t quitting alcohol after all

New research challenges the narrative that Gen Z are the sober generation.
Statistic : Generation Z : Alcohol
Pattern Beauty brings authenticity and curl culture to tv with first-ever commercial

News

Pattern Beauty brings authenticity and curl culture to tv with first-ever commercial

Tracee Ellis Ross has launched Pattern Beauty’s first ever tv commercial, a 60-second spot that blends humour, nostalgia and a celebration of textu...
Haircare : Pattern Beauty : Beauty
The Messenger bot quietly transforming women’s safety in Jordan

News

The Messenger bot quietly transforming women’s safety in Jordan

A discreet digital tool is offering life-saving support to vulnerable women in Jordan.
Artifical Intelligence : Technology : Women's Safety
Stat: Study finds TikTok is reshaping luxury discovery

News

Stat: Study finds TikTok is reshaping luxury discovery

A new study in the US, the UK, France and Italy, commissioned by TikTok, reveals a structural shift in how consumers discover luxury, inc...
Statistic : TikTok : Luxury
BMW rebrands motorcycling as digital detox

News

BMW rebrands motorcycling as digital detox

BMW Motorrad and its UAE dealership AGMC have launched Throttle Therapy, a series of 10-second videos positioning motorcycling as a form of digital...
Health & Wellness : Advertising : Digital Detox
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN